Barcelona-based fashion brand Mango has arrived in Iceland. As part of its ambitious international expansion, Mango has opened its first store in the Nordic nation, located in the Smáralind shopping centre, the largest retail complex in Reykjavik.
Exterior of the Barcelona-based brand’s new store in the Icelandic capital. – Mango
The new store spans 450 square metres and is dedicated exclusively to the brand’s womenswear line. Conceived in line with Mango’s signature New Med concept, inspired by the Mediterranean, its design reflects the brand’s identity and places sustainability and architecture at its core, using traditional, artisanal, sustainable and natural materials.
This opening in the Icelandic capital forms part of the 4E 2024–2026 Strategic Plan, which seeks to strengthen the company’s distinctive value proposition, reinforce its commitment to innovation and sustainability, expand its retail network domestically and internationally, and continue to drive growth across all its lines and channels. In this context, Mango is currently pursuing various growth drivers, including the expansion of its Teen category, consolidating its presence in markets such as Italy and the US, and opening stores dedicated to its Home category.
Founded by Isak Andic in 1984, the Catalan company currently operates in more than 120 markets through a network of over 2,900 points of sale. According to the latest available data, Mango posted revenue of €1.728 billion in the first half of the 2025 financial year, up 12% on the same period a year earlier, and expects to end 2026 with sales of €4 billion and 500 additional stores.
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