Malìparmi enters a new era with Virginia Da Sie at the helm

Malìparmi is embarking on a new chapter, setting its sights on a 25% revenue increase by 2028. Leading the charge is Virginia Da Sie, granddaughter of the brand’s founder, who has been appointed chief executive officer of the heritage label known for its bold prints and vibrant colors since its launch in the 1970s.

Virginia, now the third generation to lead Malìparmi, takes over from her mother, Annalisa Paresi, the driving force behind the brand’s international success. Paresi will remain with the company as president of the newly formed board of directors, supporting her daughter in style and marketing decisions.

A Bocconi University graduate with a Master of Science in Management, Virginia joined the family business after gaining experience in Italy and abroad. She started at Malìparmi as a retail buyer before moving into digital communication and e-commerce.

“I grew up immersed in fashion, learning from my mother and embracing the joy of creating,” says Virginia Da Sie. “This journey has been invaluable in ensuring continuity for the brand and securing its future with a strong sense of responsibility and a deep understanding of what women want today. That’s why I’m so excited to lead this new chapter of Malìparmi—a brand created by women, for women.”

“There is a strong synergy between Virginia and me, allowing us to collaborate with mutual respect for our skills, experience, and expertise,” adds Annalisa Paresi. “In a family business, passing the baton from one generation to the next is never easy, but in our case, it’s happening seamlessly, built on trust and shared vision.”

As the leadership transition unfolds, Malìparmi’s design studio is also undergoing a transformation. A new designer will take the creative reins, working closely with Virginia and Annalisa to shape the brand’s fall-winter 2025/26 collections.

This restructuring comes as Malìparmi focuses on growth after a challenging 2024. The company closed the year with €21 million in revenue but fell short of breaking even due to a sluggish second half impacted by macroeconomic conditions.

Looking ahead to 2025, the company expects financial stabilization amid an uncertain market and ongoing brand repositioning. Growth is projected to increase in 2026, driven by retail and e-commerce expansion.

In late 2024, Malìparmi opened its third store in Spain—following Madrid and Barcelona—bringing its total number of mono-brand stores to 18 (12 in Italy, 6 internationally). The brand also relocated its Bologna store to the fashion district and plans to open three more standalone boutiques by 2028—two in Italy and one abroad.

Currently, retail accounts for 30% of Malìparmi’s revenue, with Italy as its leading market (60%), followed by Spain (10%). The brand’s growth strategy will also focus on e-commerce, which currently makes up 5% of total sales. A new high-performance platform, developed in collaboration with luxury e-commerce specialist The Level Group, is set to accelerate international expansion, focusing on the U.S. market.