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Maisie Smith is face of George at Asda’s G21 fashion line

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January 21, 2025

George at Asda has a new face to promote its G21 “fashion-forward” collection, with Maisie Smith taking up the role as the new range lands in stores UK-wide on 23 January.

George at Asda

The British actress becomes the latest star to partner with Asda for the key 35-piece range. It follows the label’s recent collaborations with Love Island’s Sophie Piper and TikTok’s The Lewis Sisters.

Smith, who played Tiffany Butcher in BBC soap Eastenders, was a contestant in 2020’s Strictly Come Dancing, and claims more than two million TikTok followers, fronts the “fresh and vibrant” capsule collection.

It includes streetwear-inspired cropped bombers, laidback jersey and versatile satin slips in a muted palette of greys and denims with pops of vibrant red.

Paired with casual trainers or heeled boots, the looks work equally well from day to night, says Asda. 

The collection also includes feminine pinafore dresses and floral maxis, worn under puffers and paired with trainers “for an athleisure twist”. 

Prices for the collection start from £12 for the lettuce edge tee to £40 for the cropped puffers, in size 6-22.

Delia Phillips, senior director of Buying and Design at George, said: “We listened to our trend led customers who told us that style, affordability and wearability were most important when it came to their fashion choices, and the G21 range answers just that.”

George is one of the most successful UK supermarket brands and has been a bright spot for Asda even though its grocery operations have been struggling.

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Fashion

Chopard fragrance licensee Give Back Beauty agrees to buy rival AB Parfumes

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January 31, 2025

Italy’s Give Back Beauty, which makes perfumes for luxury brands such as Chopard and Zegna, on Friday said it had agreed to buy domestic rival AB Parfums to grow its distribution operations and add licensing deals.

Corrado Brondi, founder and president of Give Back Beauty

AB Parfums has an agreement with beauty giant L’Oréal Group to distribute some of its fragrances such as Ralph Lauren, Maison Margiela and Diesel. It also produces and distributes fragrances for brands such as Trussardi and Laura Biagiotti.

Fragrances have been outperforming the broader beauty sector and Give Back Beauty founder and Chairman Corrado Brondi told Reuters his company did not rule a possible bourse listing in the future, adding it had no financial need for it at present.

Brondi said AB Parfumes had sales of around €100 million, which would add to Give Back Beauty’s net revenues that totalled around €300 million in 2024.

Give Back Beauty, which was founded in 2019 and has a distribution deal with Dolce & Gabbana and a beauty license with Tommy Hilfiger, has a core profit margin currently a little over 15%, it said.

AB Parfums is being sold by Italy’s Angelini Industries, a family-owned group that is mostly active in the pharmaceutical sector.

Give Back Beauty’s business is currently focused on fragrances, which represent roughly 70% of its revenues, but it aims to grow its skincare, make-up and haircare product lines, Brondi said. 
 

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German retailers see slower sales growth over consumer uncertainty

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January 31, 2025

German retail sales rose in 2024, but growth should be more modest this year due to the high level of uncertainty, according to retail association HDE.

Last year, retail sales rose 1.1% compared to the previous year in inflation-adjusted terms, official data showed on Friday. The HDE forecasts 0.5% growth in real terms this year.

“Consumption and the retail sector in Germany will not really gain momentum in 2025 either,” said HDE managing director Stefan Genth.
“There is simply too much uncertainty,” he said. “Wars, high energy costs and overall economic stagnation are a toxic cocktail for consumption.”

In nominal terms, retail sales rose by 2.5% in 2024 and are expected to grow by 2.0% in 2025, according to HDE’s forecast.

The latest HDE survey with 700 retailers shows that 22% of respondents expect sales to increase this year, while almost half of them expect results to be below the previous year’s level.

In December, retail sales fell by 1.6% compared with the previous month, official data showed. Analysts had predicted a 0.2% increase.

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John Lewis had disappointing festive season

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January 31, 2025

Many big names in UK retail had a good Christmas season — despite the sector being generally sluggish — but it seems John Lewis Partnership (JLP) may not have been one of them.

The retailer — which operates its eponymous department stores and webstore, plus Waitrose supermarkets — has missed its profit target after a disappointing festive season.

It hasn’t shared any info officially but internal documents seen by The Telegraph suggest bad news to come when it does release its results.

Those internal documents have only been shared with staff so far with the company saying that sales have fallen short of expectations and it’s unlikely to achieve its hoped-for £131 million full-year profit.

The company is said to have blamed “lower consumer confidence and weaker than expected market confidence” for the sales miss in the month to 21 December, although also the fact that key trading days fell outside the period.

Sales targets were missed at both of the firm’s chains, although the newspaper said it still claimed it outperformed rivals and staff should be “proud of our performance”.

It will be interesting therefore to see exactly what its figures were as  a number of rivals have actually reported a good Christmas. If its stores have beaten other supermarkets and chains like M&S, perhaps its targets were too ambitious in the first place.

We won’t know for a while, but we do know that with M&S resurgent, JLP’s supermarkets and department stores have lost some of their lustre as the destination of choice for Britain’s middle classes.

So what were the firm’s benchmarks? Back in September it had said it was seeing strong demand and expected a significant rise in profits for the year to January. The prior year’s pre-tax profit had been £56 million and the year before that it made a loss.

It had also talked about its turnaround efforts paying off and that it was seeing a “considerable improvement” in performance, with the John Lewis chain in particular expected to benefit from a buoyant second half.

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