Canadian luxury outerwear brand Mackage is expanding its design vision this fall with the launch of “Le Monde Mackage”, described as a fully realized design universe that embodies the brand’s pillars of luxury, destination, and specialists. 

More than a seasonal drop, the concept represents Mackage’s evolution into a modern lifestyle luxury house, merging technical innovation with sartorial design.

Headlining the FW25 campaign are actor Charlie Hunnam and supermodel Stella Maxwell, who reprise their roles after fronting Mackage’s Spring/Summer 2025 campaign. Shot in Los Angeles’ historic Hancock Park neighborhood, the campaign captures the duo in cinematic settings ranging from stately libraries to snow-dusted landscapes, underscoring the brand’s ethos of “Aesthetics that Protect.”

“With ‘Le Monde Mackage’, we’ve created a collection that reflects a season that is about more than outerwear; it’s about crafting a complete expression of modern luxury that performs as beautifully as it looks,” said Tanya Golesic, CEO of Mackage. 

The campaign highlights the FW25 collection, which introduces architectural diamond quilting, crocodile-embossed leathers, reversible plaids, and performance-crafted tailoring. A curated palette of felted wools, tailored houndstooth, leopard flocking, and camouflage-infused textures highlights Mackage’s commitment to material innovation. 

“It’s always a privilege to collaborate with a brand that merges form and function so seamlessly,” said Hunnam. “There’s a precision to what Mackage does—each piece feels strong, intentional, and elevated.” 

“Returning to Mackage felt effortless,” added Maxwell. “There’s a quiet elegance to this campaign that speaks to the strength of beauty that protects”.