Mac Cosmetics has appointed Grammy-winning singer-songwriter Chappell Roan as its newest global brand ambassador.
Mac taps Chappell Roan as global brand ambassador. – Mac Cosmetics
In this role, Roan is set to appear in international campaigns beginning in 2026, and bold creative moments as part of a long-term partnership with the brand.
“Partnering with Mac feels full circle. This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag and self-expression,” said Chappell, known for her theatrical onstage personas and advocacy for LGBTQIA+ communities.
Roan’s first campaign for the brand, photographed by Inez & Vinoodh, features a theatrical look with her signature cloud-white complexion, erased eyebrows and a Cool Teddy lip combination. Makeup artist Andrew Dahling described the look as a modern interpretation of androgyny, drawing from film noir and 1930s military references layered with Roan’s signature high-glam style.
“I’m so excited to welcome Chappell Roan as Mac’s new brand ambassador. She is one of the most exciting and powerful artists of this generation; a true creative force who uses beauty as a form of bold, emotional storytelling,” said Nicola Formichetti, Mac Cosmetics global creative director.
“Chappell represents a generation that values authenticity, queer joy and fearless self-expression, which aligns perfectly with Mac and our mission of ‘All Ages, All Races, All Genders.’ Her love for her community, especially her commitment to LGBTQIA+ voices and rights, reflects the heart of what Mac has championed since the beginning. We’re thrilled for everything we’ll create together.”
