According to the CGT Champagne inter-union, employees in LVMH‘s Champagne division in France are mobilising against the scrapping of a profit-sharing bonus “which has existed since 1967.”
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“The mobilisation is due to the withdrawal this year of profit-sharing at Moët & Chandon. It has been in place since 1967, and this is a first. Employees have also been informed of the cancellation of the value-sharing bonus, on the grounds that the group generated slightly lower profits,” said José Blanco, general secretary of the CGT Champagne inter-union, to AFP on Friday.
Following strikes on December 5 and 8, a rally was held on Thursday outside Moët & Chandon’s head office.
“This strike took place on Thursday in Épernay, outside Moët & Chandon’s head office, with all the group’s Champagne houses: Veuve Clicquot, Krug, Moët & Chandon… and support from other Champagne houses. Around 600 people were present,” said Blanco.
“Originally, it wasn’t supposed to be a demonstration, but an information meeting organised within Moët & Chandon. In the end, the employees gathered on Avenue de Champagne and blocked it,” explained Mr Blanco.
Further actions are being considered, but no date has yet been set. Contacted by AFP, LVMH did not comment.
LVMH’s Wines & Spirits division, which includes Champagnes (Moët & Chandon, Krug, Ruinart…) as well as wines (Château Cheval Blanc, Château d’Yquem, Château d’Esclans…), and Hennessy cognac and Glenmorangie whisky, saw a sharp decline in 2024, with revenue down 11% year-on-year to €5.9 billion.
Over the first nine months of 2025, the division’s revenue fell a further 7%, notably due to customs duties. However, the group estimated that sales returned to growth (at constant exchange rates) in the third quarter, “with an improvement in Champagne, good growth in rosé wines and still weak demand in cognac.”
According to HSBC analysts, Champagne and wine sales accounted for 4% of LVMH’s €84.7 billion revenue in 2024, and cognac and spirits sales for 3%. The bank forecasts an 11% drop in Champagne and wine sales in the fourth quarter of 2025.
The division, which announced in the spring plans to reduce its workforce, has been headed since February by the group’s former chief financial officer, Jean-Jacques Guiony, assisted by Alexandre Arnault, son of billionaire and LVMH CEO Bernard Arnault.
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