LVMH Watch Week is on the move again, this time to Milan for its 2026 edition in January. The 2025 event was originally scheduled for Los Angeles, but due to the fires in Southern California was rescheduled and held between New York and Paris.

 
Next month, however, the luxury timepiece fair will be staged from January 19 to 21 2026 in Milan, when the Italian fashion capital will host the seventh edition of LVMH Watch Week. The luxury group did not reveal the exact location of the salon.
 
This event will feature nine maisons from the LVMH Group presenting their new watchmaking creations. Each maison will take the opportunity to unveil its innovations and savoir-faire to an audience of international journalists, clients, and retailers.

After notable initial editions that showcased the group’s key markets, LVMH has this time chosen Italy as the setting for this annual gathering. Previous editions of the peripatetic fair have been staged in Dubai, Singapore, and Miami. The Milan edition, highly anticipated by the entire watchmaking community, will bring together Bulgari Horlogerie, Daniel Roth, gérald genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith in Milan.
 
“This major event will provide new driving force for this essential gathering in the fine watchmaking sector,” said Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bulgari.
 
“Starting early in the year, it allows us to present our brand-new creations to our partners, journalists, and clients. For 2026, we are already planning significant novelties and exceptional pieces across all our Maisons, all united- in their diversity and complementarity- by the group’s creative passion,” Babin added.
 
This seventh edition of LVMH Watch Week will attest to the strong creative dynamism of the group’s watchmaking division, the group underlined in its release.
 
Based in France and quoted on the Paris Bourse, LVMH is the world’s largest luxury group, with some 75 luxury labels, including Dior, Louis Vuitton, Moët Chandon and Dom Perignon champagnes, Givenchy, Fendi, Loewe, and Loro Piana. Also including in retail marques such as Sephora, Le Bon Marché department store, DFS, and La Samaritaine. Along with luxe hotel chains Belmont and Cheval Blanc and media properties such as Paris Match and Les Echos-Le Parisien.