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LVMH decries ‘a press campaign’ over the Puech affair: What’s going on?

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December 4, 2025

The extraordinary saga of the Hermès International shares allegedly lost by Nicolas Puech, the dissident heir to the venerable luxury house, is causing concern at LVMH and for its majority shareholder, Bernard Arnault.

It has emerged in recent days that the son of Yvonne Hermès, a fourth-generation member of the founding family, issued proceedings in the spring against Bernard Arnault and the LVMH group, as well as several other parties, in a civil action seeking approximately €14 billion in compensation for six million shares (representing up to 5.7% of the group’s equity) of which he claims to have been deprived. The matter came to the fore in the media following the first hearing of the case on 20 November at the Paris Judicial Court.

DR

Initially discreet, the luxury giant issued a strongly worded statement on Wednesday evening, asserting that “LVMH and its shareholder strongly reaffirm that at no time did they misappropriate shares in Hermès International, in any way or without anyone’s knowledge, and that they do not hold any ‘hidden’ shares.”

Beyond its official position, the group of 70 houses also denounced the fact that, according to its directors, “for several weeks now, an obviously coordinated press campaign” “has been targeting the LVMH group”, which “reserves the right to take any action necessary to assert its rights.”

Amid LVMH’s acquisition of the media outlet Challenges, which has raised questions about the magazine’s editorial independence, the leadership’s assessment of the coverage reflects a pronounced distrust of the press.

So what is at issue? Libération was the first to report on November 20 hearing in an article on November 27, as well as on the summons served on the LVMH group, which also targets Bernard Arnault via his two companies, Agache and Financière Agache. Since then, Puech has spoken out in the pages of L’Express. Glitz, which has long followed the case of Puech’s missing shares, has published a detailed investigation into the mechanisms put in place by Eric Freymond, Puech’s wealth manager, to channel funds to the United Arab Emirates, particularly Dubai.

For its part, Le Canard Enchaîné has written that judges Anne de Pingon and Serge Tournaire will question Bernard Arnault in the coming weeks.

Le Canard also reports on the early July hearing by the French judiciary of Freymond, Puech’s wealth manager, who is said to have confided in the judges and affirmed his links with the French luxury magnate. The heir accused the man to whom he had entrusted his fortune for more than twenty years of having misappropriated his share portfolio. Alas, he will be unable to provide further information; Freymond died in mid-July in Switzerland. Media outlets also recall the history between LVMH and Hermès.

While it appears that the 82-year-old Puech — who first brought proceedings in Switzerland in 2022 against his former trusted adviser — now wishes to clarify his case by speaking publicly, the subject is attracting keen media interest. It combines the intrigue of a multi-billion-euro fortune that has evaporated, the recent death of a key witness, and the resurgence of one of the century’s most epic stock-market battles, pitting the heirs of a centuries-old house against the vision of a conquering tycoon — now France’s richest man — with a betrayal worthy of the Medici. All of which helps explain the press’s sharpened interest.

The story has its roots around fifteen years ago, when LVMH, through discreet transactions, gradually increased its stake in the venerable saddler founded in 1837, without attracting the Hermès family’s attention.

Arnault finally revealed his hand in 2010, holding 14.2% of the shares with the possibility of increasing this to 17.1%. The family’s representatives immediately voiced their disapproval and, led by Axel Dumas, went to “war” with LVMH, whose chairman maintained that he had no intention of acquiring the historic brand, even as the stake rose to 23.2% of the capital. In this conflict, Puech, with his 5.7% stake, appeared at the time to be a Trojan horse in the offensive of the billionaire who had already taken over Louis Vuitton. He chose not to join the family holding company H51, which held 51% of the capital, created in 2011 by family members to block attempts by external players to take control. In the end, LVMH withdrew from Hermès’s share capital in 2014, distributing Hermès shares to its own shareholders, and Bernard Arnault sold the shares held by his family companies.

“LVMH and Hermès International reached an agreement in September 2014 under the aegis of the president of the Paris Commercial Court, and two investigating judges issued an order of dismissal in October 2015, following the submissions of the National Financial Prosecutor’s Office and Hermès International’s withdrawal as a civil party,” recalled the world’s number one luxury goods company.

Ultimately, this operation, for which LVMH was fined €8 million by the Autorité des Marchés Financiers, is said to have generated around €3.8 billion in capital gains for Bernard Arnault’s group.

Today, Puech, who denies ever having supported Arnault’s rise in Hermès International’s share capital and says he was betrayed by Freymond, has targeted several players in his summons, including LVMH and its shareholder, and has turned to the French courts to try to shed light on the disappearance of his shares.

LVMH and the Arnault family deny these accusations by Puech, “who has decided to turn to the French courts after having been dismissed by the Swiss courts on numerous occasions”.

The French press will be all the more attentive to the decisions of the Paris court in this intriguing case worth more than €14 billion.

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China’s HongShan eyes $2.9 billion Golden Goose deal by Christmas

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December 5, 2025

China’s HongShan Capital Group (HSG) has sent a 2.5 billion euro ($2.91 billion) offer to private equity Permira to buy Italian luxury sneaker maker Golden Goose, with the aim of signing the deal ⁠by Christmas, daily la Repubblica reported on Friday.

Golden Goose is known for its luxury sneakers – goldengoose.com

Details still need to be ⁠defined but the offer gives the luxury group an enterprise value of 10 times the core profit expected ‍by ‌the end of the year, debt included, ⁠the newspaper said. Golden Goose’s ‌revenues totalled 655 million euros in ‌2024, with an adjusted core profit of 227 million euros.

HSG has asked veteran fashion industry executive Marco Bizzarri to become Golden Goose’s ‍future chairman, la Repubblica said, adding that the Chinese private equity aims to expand Golden Goose’s ‌directly-managed ⁠stores, ​particularly in Asia, and plans to ⁠list ​the group in the medium-term.

Last year the Venice-based company, which sells sneakers for more ​than 500 euros a pair, shelved plans for an initial public offering ⁠on the Milan Bourse, ⁠citing market volatility caused by political uncertainty in Europe.
 

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IKEA to ramp up US production as tariffs bite 

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December 5, 2025

IKEA plans to source more products from factories in the United States, the Swedish furniture group’s top supply chain executive told Reuters, as President Donald Trump‘s tariffs drive up the cost of importing bookcases, mattresses and sofas.

IKEA logo is seen in this illustration taken, February 11, 2025 – REUTERS/Dado Ruvic/Illustration/File Photo

This marks a big shift for IKEA after the share of the company’s US-made products declined over the past decade. Inter IKEA, the brand franchiser, used to have a factory in Danville, Virginia, but shut it in 2019 and moved production back to Europe.

IKEA’s push to source products closer to where it sells ⁠them aims to support the retailer’s expansion in the US, its second-biggest market, and the wider region, where it has stores in Canada, Mexico, Chile, and Colombia, with plans to open in ⁠Costa Rica and Panama.

“We are designing our supply chain network to be much more resilient, robust, and responsive,” Susanne Waidzunas, Global Supply Manager at Inter IKEA said in an interview with Reuters, adding that the company’s stores in North and South America are very dependent on furniture being shipped in, ‍with long lead ‌times. 

“The closer we can build, the faster we can react from a supply perspective, both when it goes ⁠up in demand but also when it goes ‌down,” said Waidzunas. The plan to produce closer to US consumers predates this year’s tariff hikes and is part ‌of a global initiative.

But the timing is now beneficial: IKEA prides itself on low prices but was forced to increase them on some products in the US to offset the tariff impact. The retailer’s sales have declined for two years running as it lowered prices to attract inflation-weary shoppers.

SBA Home, a ‍Lithuanian supplier to IKEA, is ramping up its first US factory in Mocksville, North Carolina, a $70 million investment supported in part by Inter IKEA. The factory will make products for IKEA like top-selling KALLAX shelves.

Jurgita Radzevice, CEO of SBA Home, said ‌manufacturing capacity at the largely ⁠automated ​factory, which is expected to produce 2 million pieces of furniture a year, is steadily ⁠increasing.

IKEA depends ​more on imports in the US than elsewhere. Just 15% of IKEA products sold in US stores are made in-country, down from 19% in 2014. In Europe, 70% of the products IKEA sells are made in the region, while the equivalent ​figure for Asia is 80%. Its top sourcing countries are China, Germany, Italy, Lithuania, and Poland.

Producing in the US is more expensive, Waidzunas said, but shipping products across the world is ⁠also more costly and more unpredictable now than before the ⁠COVID-19 pandemic. IKEA plans to buy more from existing US suppliers, which include Ohio-based Sauder Woodworking, and look for new suppliers particularly of bulky items, aiming, for example, to source most of its mattresses in the US.

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Shaftesbury Capital exec director Price to leave

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December 5, 2025

London property giant Shaftesbury Capital has announced that “following the completion of a number of important initiatives Andrew Price, executive director will be stepping down from his role at the end of this year to pursue other opportunities”.

Andrew Price – Shaftesbury Capital

Price joined the business in 2001 and has “undertaken a number of significant investment, asset management and leadership roles”.  

Following the Shaftesbury and Capco merger and the sale of the Fitzrovia portfolio he led the operations team “to achieve efficiencies across the portfolio and drive the enhancement of sustainability initiatives”. 

CEO Ian Hawksworth said that he “made a significant contribution to the company over many years.  He leaves with our thanks and best wishes for the future”.

There was no hint of where he’s off to next.

The news comes less than a month after the company said Michelle McGrath, also an executive director, would be stepping down from her role to pursue other opportunities. She too will leave  at the end of the year.

Shaftesbury Capital was created in 2022 as two of London’s major landlords merged to form an entity that now controls huge swathes of Soho, the West End and Covent Garden. Its properties have been among the most buoyant in recent periods and in an update earlier this month it talked of being “busy and vibrant through this important trading period, with high occupancy, footfall and sales volumes”.

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