Lululemon announced on Thursday plans to expand its international footprint in 2026 with six new market entries, marking the largest number of new country launches the brand has undertaken in a single year.
Lululemon to enter six new markets in 2026. – Lululemon
The expansion will be carried out through Lululemon’s new franchise partnership model and will include entries into Greece, Austria, Poland, Hungary and Romania, alongside a previously announced move into India.
The European launches will be executed in partnership with Arion Retail Group, while Lululemon’s entry into India will be supported by a partnership with Tata CLiQ.
Consumers in Greece, Austria, Poland, Hungary and Romania will be able to shop Lululemon’s full assortment online, while customers in India will have digital access through Tata CLiQ Luxury and Tata CLiQ Fashion. Physical retail plans, including store locations and opening timelines, will be announced in the new year.
Community engagement will remain central to Lululemon’s expansion strategy, with the brand planning to extend its ambassador network and host local events focused on movement and wellbeing as it enters new regions.
“As we continue to see strong demand for the Lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, senior vice president, EMEA, Lululemon.
“Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
The upcoming launches represent the latest step in Lululemon’s international growth strategy. The company currently operates in more than 30 markets globally, spanning North America, EMEA, Asia Pacific and mainland China. The new entries follow Lululemon’s expansion into Italy earlier this year, as well as recent franchise-led openings in Denmark, Turkey and Belgium.
