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Lululemon taps Frances Tiafoe as brand ambassador

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3 weeks ago

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Published



January 12, 2025

Lululemon has announced professional tennis player Frances Tiafoe as the brand’s newest ambassador. 

Lululemon taps Frances Tiafoe as brand ambassador. – Lululemon

The three-time ATP titleholder, currently ranked 17th in the ATP singles rankings, will debut his partnership with Lululemon this week at the Australian Open. Tiafoe will take to the court wearing a custom Lululemon ensemble, including the Metal Vent Tech Tee and Pace Breaker Short in Passionate Pink, paired with a custom Sojourn Windbreaker Jacket. The outfit pays homage to his roots in Washington D.C., Maryland, and Virginia.

In this role, Tiafoe will also collaborate with the brand to test and provide feedback on new performance innovations, helping shape future product designs.

“Lululemon is changing the game for apparel by combining high performance and high style,” said Tiafoe. “I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.

Tiafoe joins Leylah Fernandez as the newest professional tennis player on Lululemon’s ambassador roster, further strengthening the brand’s ties to the world of tennis. 

He also joins a star-studded lineup of Lululemon ambassadors across various sports, including PGA golfers Max Homa and Min Woo Lee, NFL wide receiver DK Metcalf, NBA star Jordan Clarkson, and NHL athlete Connor Bedard. 

“We’re so excited to welcome Frances Tiafoe to the Lululemon family,” said Nikki Neuburger, chief brand and product activation officer at Lululemon. 

“Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise. We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best in class apparel.”

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Bubu Ogisi’s Iamisigo is winner of Zalando Visionary Award 2025

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17 minutes ago

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January 31, 2025

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Published



January 31, 2025

Zalando has announced Iamisigo, a Nigerian-founded brand, as winner of its Visionary Award 2025 “for its boundary-pushing exploration of artisanal craftsmanship and pioneering textile innovation”.

As well as the €50,000 prize, the label will present its collection on the runway at Copenhagen Fashion Week SS26 in August “with Zalando’s continued support through financial assistance for the show production, facilitating mentorship opportunities and tailored industry connections”.

The company said the award reflects its “commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry”.

The brand blends heritage textiles with traditional craft techniques drawn from across Africa. It was founded by Bubu Ogisi and offers “contemporary designs with a bold, fresh perspective”.

At an exhibition at Copenhagen Fashion Week AW25 this week, the award finalists introduced their brands, presented their visions and ethos through a showcase of their hero pieces and a panel talk, hosted by Zalando. 

We’re told the jury chose Iamisigo “for its dedication to blending ethical sourcing with a commitment to empowering local communities. The brand’s distinct voice, visionary and magical aesthetic challenge conventions, offering a new perspective on what it means to drive positive change in fashion; transcending gender norms, designing for spirits and energies”.

The jury also said that Bubu Ogisi “embodies the essence of a visionary in many ways, and that she is a rare creative talent working in this space today, with a brand whose output is both beautiful and miraculous”.

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Hoka-parent Deckers Outdoor’s forecast disappoints despite solid holiday quarter

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5 hours ago

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January 30, 2025

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By

Reuters

Published



January 31, 2025

Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.

Ugg

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

© Thomson Reuters 2025 All rights reserved.



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Amazon ramps up ad spending on Elon Musk’s X, WSJ reports

Published

6 hours ago

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January 30, 2025

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By

Reuters

Published



January 31, 2025

Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Reuters

The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.

Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.

© Thomson Reuters 2025 All rights reserved.



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