Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market.
Lululemon
Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand’s men’s and women’s collections across yoga, running, training, tennis, and golf.
The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon’s Define Jacket pattern.
The jacket’s flowy geometry is designed to expand across the storefront, “emulating the properties of fabric on an architectural scale,” according to a press release.
The Milan store opening is the latest step in Lululemon’s international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland.
As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026.
Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
