After a busy store expansion year, Australian affordable jewellery brand Lovisa has now opened its latest store at Angel Central, Islington’s prime retail destination.
The 711 sq ft unit has opened next to Rituals on the ground floor, marking the brand’s “next step in its global expansion plans” and joins Angel Central’s diverse range of fashion retailers, such as Accessorize, Mango, and Oliver Bonas.
The latest Lovisa store showcases the band’s vast range of fashion and affordable jewellery pieces, while also featuring its now-standard piercing station.
Simon Prince, Asset Manager at CBRE Investment Management, which operates Angel Central, said: “Welcoming brands like Lovisa… strengthens our position as a vibrant retail and leisure destination. Lovisa brings affordable, on-trend accessories [to] enhance the centre’s diverse mix, draw in new visitors and offer something unique for our loyal community.
“Lovisa joins Angel Central at an exciting time as it continues to move from strength to strength, with sales up 7.1% year-to-date vs 2024, and footfall up 5.6%.”
As Lovisa continues its international expansion, it said recently-added destinations such as this one, plus The Liberty Romford and Queensgate Peterborough “are key in driving brand loyalty and engagement”.
