Louis Vuitton has named Grammy Award–winning artist Future as its newest ambassador, deepening the maison’s ongoing commitment to celebrating talent across cultural landscapes.
Louis Vuitton names Future as its newest ambassador. – Louis Vuitton
The Atlanta-born rapper, producer and composer continues to dominate the global music landscape. Most recently, he released back-to-back chart-topping albums, “We Don’t Trust You” and “We Still Don’t Trust You”, which became an international phenomenon and further cemented Future’s status as a cultural trailblazer. Over the course of his career, Future has earned 11 number-one albums and multiple chart-leading singles.
“Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” the maison said in a statement. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”
It’s not the first time Future collaborates with Louis Vuitton. He attended Louis Vuitton’s Men’s Spring–Summer 2026 show in Paris at the invitation of Pharrell Williams, a longtime friend and creative collaborator. Earlier this year, Future also appeared at the 2025 Met Gala, themed “Superfine: Tailoring Black Style,” wearing a custom Louis Vuitton grey quarter-zip ensemble layered with a tie, designed by Williams.
