The 2025 edition of the Kantar BrandZ ranking of the 50 most valuable French brands has confirmed the luxury sector’s predominance, with Louis Vuitton, Hermès and Chanel leading the pack. The luxury trio once again monopolised the ranking’s podium. In two years, the aggregate brand value of France’s top 50 brands increased by over 20%, to more than $506 billion, well up from the $424 billion valuation of 2023. Marketing research firm Kantar has calculated these values by combining financial data with its own consumer perception analyses.
“The ranking illustrates the solidity of French brands, and their ability to create value over time, by combining desirability, strategic consistency and innovation. [French brands] have shown remarkable resilience and agility within a constantly changing environment,” said Cécile Lejeune, president of Kantar France, in a press release. According to the Kantar study, 39 out of the 50 companies examined increased their brand value in the period.
The ranking of the 50 most valuable French brands was again dominated by the luxury sector (with nine brands and a 63% share of total value) and the beauty and personal care one (eight brands, 15% of total value). Except for the presence of Orange (in fifth place) and Axa (tenth), the top 10 was monopolised by luxury labels – featuring also Cartier, which climbed from ninth in 2023 to seventh, and Dior (in eighth place) – and by beauty brands, with L’Oréal, Lancôme and Garnier.
The LVMH group carved out the lion’s share of the BrandZ ranking, with nine of its labels in the top 50. Besides Louis Vuitton and Dior, the luxury group’s other top 50 brands were Hennessy cognac (13th), Givenchy (20th), Sephora (22nd), Celine (25th) Moët & Chandon (26th), Veuve Clicquot (33rd) and Guerlain (48th). Louis Vuitton took first place in the ranking for the fifth consecutive year, its brand valuation growing by 9.5% in two years to reach $111.9 billion.
The LVMH group’s leading label was closely followed by Hermès, which was confirmed in second place thanks to a remarkable performance. The leather goods group’s valuation nearly doubled, growing from $57.5 billion in 2023 to $109.4 billion in 2025 (a 90% increase), and was one of the fastest-growing brands in the ranking. A result that reflected the two houses’ respective financial market performance: In April, Hermès overtook Louis Vuitton in terms of market capitalisation.
The Kantar BrandZ 2025 top 10 ranking of French brands by value- Kantar
French brands and companies, their reputation for excellence a blend of heritage, creativity, expertise and innovation, have continued to shine, and were ranked by Kantar third globally in terms of brand value, just behind US and Chinese corporations and ahead of Germany, India and Japan. French luxury houses in particular were notable for their performance in the last two years, sustained by strong financial results and brand appeal, and rewarded for their high-end positioning, product quality and brand image work, despite experiencing some turbulence in recent months.
Besides luxury and beauty, the other sectors featured in Kantar’s 2025 France ranking were telecoms, with five brands, financial services, retail distribution and food. Kantar underlined the importance of exports for France’s top 50 brands, as 84% of their value was generated internationally.
“The strength of French brands lies in their ability to marry heritage, market response and modernity. However, their power is also highly concentrated: France’s first 10 brands account for 83% of the value of the top 30, as opposed to 63% in the UK and 66% in China,” said Anne-Lise Toursel, managing director of Kantar France.
Notable improvements were recorded by Orange, which rose from sixth to fifth place, reaching the top 5 for the first time, and by insurance group Axa, which returned into the top 10 by ousting Carrefour from 10th place. Two brands made France’s Top 50 for the first time in 2025: insurance company CNP Assurances in 36th place, and delivery company Mondial Relay in 45th.
Luxury houses took the lion’s share in Kantar’s ranking of France’s 50 most valuable brands- Kantar
“Within an economic environment characterised by modest GDP growth, persistent inflation and weak consumption, French brands are underpinned by strong brand equity, which acts both as growth driver and protection against market disruption,” said Kantar in the study.
“Successful French brands are those that remain coherent and loyal to the principles they embody – a strong heritage, uncompromising quality and the ability to innovate – while standing out for their bold, positive values. Their ability to affirm their identity while acknowledging local expectations has strengthened their international appeal and their high-end positioning, at a time when consumers are redefining their approach to value,” concluded Toursel.
Landsec is to invest £1 billion in growing its major retail platform over the next one-to-three years as the commercial property giant highlighted its “undoubted portfolio quality” in another “very strong” trading performance.
Landsec
News of the fresh investment comes after Landsec spent £610 million in the year acquiring the rest of major malls Liverpool One and Bluewater in Kent, although the company has yet to specify how the extra £1 billion investment will be allocated.
And that “very strong” performance for the year to 31 March saw like-for-like net rental income grow an ahead-of-guidance 5% with 8% rental uplifts on relettings/renewals in London and major retail. It’s also seen continued strong leasing momentum since the year-end, it noted.
Meanwhile, EPRA (measuring the underlying operational performance) earnings lifted £3 million to £374 million. Profit before tax rose to £393 million as strong 4.2% ERV (estimated rental value) growth supported a £119 million uplift in portfolio value. That rose 3.4%, “reflecting [the] attraction of high-quality, growing income”.
It also noted that the Q4 period, which coincided with the first three months of 2025, was “the company’s best quarter of the year in retail”, with 6% total sales growth and 2% footfall growth.
That helped end the year with a 3.4% year-on-year rise in sales and a 0.4% increase in footfall across all of its retail locations.
Chief executive Mark Allan said that owning the right real estate “has never been more important” and with a very healthy pipeline of occupier demand, “this trend looks set to continue, providing a clear trajectory for further near and medium-term EPS growth.”
Premium British lifestyle brand Crew Clothing Thursday opened its latest store, in Chiswick, West London, becoming its fourth location in the capital, with ambitious plans to open many more country-wide by year-end.
The new 1,200 sq ft space takes its place on Chiswick High Road, and follows last month’s announcement of a further store opening in Cheltenham, Gloucestershire.
The new store brings “a slice of coastal inspired style to the capital”, with the brand’s SS25 collections.
Head of Marketing, Naomi Parry, said: “It’s a really exciting time for the brand, with all-new ranges, our world-class sponsorship programme, and an ambitious store opening strategy that should see us open 20 new stores by the end of 2025.
“Our investment in new locations within the capital is a true reflection of our belief in the British High Street”, with its physical retail stock now having surpassed 100 stores.
Last month, Crew Clothing also moved into the women’s athleisure space, launching a collection called SuperLuxe.The 38-piece collection includes a SuperLuxe Half Zip sweatshirt, Slim Jogger with a split hem, and Relaxed Shorts.
How manyUK online shoppers abandoned their purchases in the past year due to concerns about delivery? A shocking 40.6% (two in five), according to new research from shipping platform Sendcloud.
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The bottom line is webshops that don’t offer flexible delivery options are the ones that risk losing significant revenue.
Based on a survey of 1,000 UK shoppers for the soon-to-be-published ‘E-commerce Delivery Compass’, the data reveals that high shipping costs (78.5%) and slow delivery speeds (41.6%) are the main reasons for cart abandonment. Other contributing factors include unclear or inconvenient delivery options (24%).
And while 56.9% of UK consumers prefer fast delivery, 43% would rather have control over when their order is delivered. Bottom line: delivery should not only be fast but also fit into the consumer’s schedule.
While home delivery remains the preferred option for 77%, alternatives are rapidly growing in popularity, the report said. Parcel lockers (21%) and pick-up points (25.4%) are increasingly favoured, with 36.8% of consumers now actively choosing retailers that offer these flexible ‘out-of-home’ delivery options.
And that flexibility issue is crucial with 18.7% abandoning a purchase because they can’t select a suitable delivery time, while 16.2% drop out because they can’t change the delivery address.
When consumers are given the option to choose a time slot, preferred delivery windows include 10am-12pm (23.4%), 4pm–6pm (16.9%), and 6pm–8pm (16.3%), “further emphasising that fit often outweighs speed”.
Rob van den Heuvel, co-founder and CEO of Sendcloud, said: “Consumers no longer think of delivery as a backend process. It’s a core part of the overall experience. Shoppers now expect delivery to seamlessly integrate into their busy lives. Retailers that don’t offer flexible options, such as out-of-home delivery, will lose customers to competitors that do. Success in e-commerce isn’t just about speed; it’s about providing choice.”