Louis Vuitton becomes title partner of Monaco Grand Prix

Louis Vuitton has become the title partner of Monaco Grand Prix, further cementing its relationship with the most glamorous race in Formula One.

 
This multi-year collaboration continues the official partnership between Louis Vuitton and Formula 1, dating back to 2021 in Monaco. 
 
Previously a partner of the Automobile Club de Monaco from 2021 to 2024, and then of Formula 1 since 2025, Louis Vuitton has celebrated the victories of Max Verstappen (2021 and 2023), Sergio Pérez (2022), Charles Leclerc (2024), and Lando Norris (2025) on the Monaco circuit. 

Each victory acclaimed by presenting a bespoke Louis Vuitton Trophy Trunk designed to protect and showcase the Grand Prix de Monaco trophy. 
 
“Louis Vuitton is proud to reassert its commitment by stepping up for the first time as a Title Partner of the Grand Prix- a symbolic status of legend, elegance, and daring,” the house said in a release.

 
This means that in 2026, Louis Vuitton will present the Monaco Grand Prix Trophy Trunk for the sixth consecutive year. Crafted in its historic workshops at Asnières, the trunk will be clad in the iconic Monogram canvas interpreted in a shade of red echoing the national colour of the Principality. While also incorporating the signature “V” for Vuitton and Victory in white and red, recalling the national flag of Monaco. 
 
The bespoke trunk distils more than 170 years of expertise and tradition in the Art of Travel, once again underlining the French brand’s motto: “Victory travels in Louis Vuitton.”
 
As in other Formula 1 races, the luxury brand will also be represented on the trackside with creative banners that reinterpret the Louis Vuitton signature to evoke the sensation of Formula 1 speed. Linking the brand’s concept of timeless elegance with the legendary Monaco circuit.

The first LV auto trunks designed by Georges Vuitton date back to the late 19th century. Later Trophy Trunks were created for some of the greatest sports competitions: the America’s Cup in 1993; FIFATM World Cup; the Ballon d’Or; and the 2024 Paris Olympics and Paralympics.