L’Oréal Professional Products unveiled on Wednesday the L’Oréal Academy in Hudson Yards.
L’Oréal Professional Products opens new L’Oréal Academy in Hudson Yards. – L’Oréal Academy
Spanning 13,097 square feet, the academy is positioned as a “creative epicenter” for licensed professionals seeking advanced education in color and haircare services.
Notably, the academy offers a wide-ranging curriculum, from foundational to advanced training, including specialized certifications in areas such as French balayage, color theory, and design, led by a network of 750 expert educators.
Programs are designed to be inclusive and accessible, with course offerings spanning in-person, hybrid, and global masterclass formats that reach thousands of professionals worldwide. The space also supports influencer programming, enabling creators to host branded educational sessions that drive both visibility and revenue.
“Opening this state-of-the-art academy dedicated to the professional is another strategic step in building long-term growth for this amazing profession,” said David Greenberg, chairman, L’Oréal USA.
“Education has always been the heartbeat of our industry, but as our customers’ needs evolve, we must continue to raise the bar by answering in new and exciting ways. We want our stylist community to thrive for generations to come.”
For more than 115 years, L’Oréal Professional Products has played a central role in the salon industry. Today, the division reaches approximately 31 percent of the U.S. hairstylist population through its omni-channel education programs, empowering an estimated 400,000 stylists and colorists annually.
Together with the Academy in El Segundo, California, the company now operates the largest professional education footprint in the United States.
“I am incredibly proud of this beautiful multi-branded space, it’s a testament to the passion of our group,” added Leslie Marino, president of L’Oréal Professional Products Division for the U.S.
“By fusing metropolitan style with intentional design, we’ve created a birthplace for tomorrow’s trends. Our mission is rooted in education; by hosting 30,000 classes a year, we aren’t just sharing knowledge – we are providing the tools for our community to master their craft, prosper and achieve professional fulfillment.”
