The British Fashion Council (BFC) is to open The London Fashion Week Shop on Regent Street from 22-24 February “to provide crucial commercial support for designers” as part of its wider set of events linked to London Fashion Week. 

Curated by fashion buying big names Ida Petersson and Lewis Bloyce, the “archive and discovery space” will see consumers shopping an exclusive archive collection from some of LFW’s equally big names. They include 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, Helen Kirkum, Johanna Parv and Saul Nash.

They can also sign up to attend a number of exclusive events such as panel discussions, workshops and  piercings by Aurum London.

It’s part of the City Wide Celebration (CWC), the programme of events and promotions open to the public during and after LFW, which take place across the capital’s premier shopping destinations — Regent Street, Oxford Street, Soho and Covent Garden. 

In recent seasons, that has seen the BFC ‘opening up’ fashion week and encouraging more participation by the end user of fashion firms’ products — the consumer. 

The BFC said it’s “committed to opening up LFW to a new audience, providing wider support to the creative community”.