London Fashion Week has opened with goddesses, lots of them, as a series of shows by fledgling houses – Di Petsa, Keburia and Fashion East – riffed and rolled on dashing divinities and after-hours idols.
Di Petsa: Alopecia Aphrodite
Goddesses, literally dozens of them, at the latest show from Di Petsa, multiple versions of Aphrodite, and even the odd Poseidon in a co-ed show.
Divinities destined for nightclubs, not Mount Parnassus, attired in semi-sheer, barely-there cutaway dresses, their hair waxed and curled, in a singular statement by designer Dimitra Petsa.
From the winged goddesses in a Cyrillic symbol micro bikini with matching fabric wings, to a seductress in bikini and long slashed T-shirt reading “Fragments of Aphrodite”. To a mud splattered white cut top into a saucy cocktail reading “Angel of Athens“.
A cast whose never-ending limbs were smeared alopecia-like with white dust or soil. At the finale, two maidens gently washed off the mud from a winged goddess of Samothrace.
Staged in the basement of a neo-classical mansion near St. Pancras, the cast marched around small mounds of dust, broken pediments and columns suggesting an ancient Mediterranean ruin or collapsed temple.
Though the mood was far from defeated. On the contrary, it was defiant, as the models toured the space in the body-con clothes, yards and shards of chiffon draped and wrapped artfully around their torsos.
The superb soundtrack said it all, a dramatic synth blast named “Tefnut Is the Goddess of Precipitation” by Healing Pharaoh.
Keburia bids adieu to Anna
George Keburia, a self-taught designer from Georgia who was selected as one of six worldwide designers for the 2017 Vogue Talents showcase in Milan, today bid adieu to the woman who helped set up that award, Anna Wintour. To some, one understands, an editorial goddess edging towards the end of her reign.
“Bye Anna”, read the red lettering on black T-shirt worn with a flouncy faille, petal-shaped mini over red-lace dominatrix boots in black patent leather.
Hailing from Georgia, the key location of Jason and Argonauts search for the Golden Fleece, Keburia populated his show with various night-club versions of ancient Greek goddesses.
Staged in a pocket-sized theater under Victoria Embankment, one noticed Medea, goddess of wisdom, strutting out in a double-breasted jacket over medieval courtier shorts.
Various versions of Hecate, usually seen with torches or snakes, appeared on drum majorette tops and skirts. Some riffed on the Cross of St. George in the national flag.
While enchantress Circe smouldered in a silver metallic micro breastplate with matching boots, completed with turquoise mini bubble skirt. Or even hotter in a denim cutaway corset with frogging worn over micro shorts, metal chains and diabolical dominatrix boots.
The designer also offered some more classic fare – from admiral’s blazers that could have appeared in a Ralph Laurent show, to a white pant suit worthy of Saint Laurent. But what mattered here was the ribald humour and the after-hours warrior women, in the sort of show one only ever sees in London.
Fashion East: Jacek Gleba, Mayhew and Nuba
The most-important scouting show in our industry – Fashion East – celebrated its 25the anniversary this season – showcasing a trio of designers: Jacek Gleba, Mayhew and Nuba.
Bertrand Russel once opined that only in thought is man a god, but in fashion and sport they can be too. Especially at Jacek Gleba, where the combination of organza and techy active sports materials imparted an unexpected sense of zest.
Gleba, a long-time dancer and now designer, blended track pants and leggings with floral tops, hanging triangles of chiffon from shoulders and waist to suggest permanent movement. He swaddled his co-ed cast in loose Aertex tops, fencing corsets or transparent jerkins.
Inspired by a 1912 image of Nijinsky, his body bent, and thighs wrap in a skirt. Think medal-winning Olympians celebrating their golds at an athlete post-podium cocktail.
Staged inside the ICA art space on The Mall, a few hundred yards from Buckingham Palace, the trio of shows opened with Mayhew.
Mudlarking mode, with lots of paint splattered fabrics and scrunchy materials. All told, super cool street chic by designer Louis Mayhew, even if nothing terribly revolutionary.
Rounding out this trilogy, Nuba with some very clever minimalist takes on fracks and redingotes. Mainly made of donated materials by designer Cameron Williams, who clearly has plenty of tailoring skills and chops. And will be a name to watch.
No goddesses in the show, but plenty of sartorial grove.
London’s Selfridges continues to be the pop-up destination of choice in London’s West End (Harrods has that status in Knightsbridge) and one of the world’s best known labels will be there as of January.
Dior
Dior, which already has a strong presence in the London flagship will be unveiling its first pop-up boutique for its new summer 2026 creations inside the in-demand Corner Shop.
That’s important because it will celebrate the launch of Jonathan Anderson’s first collection.
Running from 8 January to 28 February, the unique space will “reveal a playful world like a waking dream”. The company said the summer 2026 menswear collection “breathes a certain spontaneity into the art of dressing, while the womenswear line radiates freshness, with leather goods presented alongside exquisite creations. An exceptional selection that expresses the reinvented essence of Dior”.
Dior is currently inviting customers to book appointments and said it will “extend the experience through a curated selection of exclusive events at the pop-up boutique”.
That includes notebook personalisation with “a nod to Versailles-style gilding, personalised detailing applied by an expert [that] promises to add a truly signature touch”. And there’s also bookmark calligraphy where visitors can add their initials to a bookmark, inspired by the newest Dior Book Tote designs by Anderson.
The news of the pop-up comes in the same week that Dior unveiled its super-sized flagship concept House of Dior Beijing. That five-storey space dwarfs the Selfridges space but underscores the ambitious plans LVMH has for the brand, the huge investment Dior is putting into its global growth and its targeting of key luxury markets.
Lululemon was making headlines last week as its CEO exited but it had more upbeat news on Sunday as Lewis Hamilton made a personal appearance at the Regent Street, London, flagship store to to celebrate the launch of The Lewis Hamilton Edit, a curated 36-piece capsule personally selected by the champion racing driver.
André Maestrini and Lewis Hamilton – Lululemon
Importantly too, joining Hamilton in-store for photos was Lululemon’s new interim co-CEO, André Maestrini, marking his first public appearance in the role and highlighting the company’s focus on innovation, as well as stressing that there’s no vacuum at the top of the company’s leadership tree.
Hamilton became a Lululemon ambassador earlier this year and made an unannounced appearance in the store.
Available exclusively at the Regent Street location and on the brand’s UK webstore, the Edit brings together Hamilton’s favourite menswear and womenswear pieces from the brand’s Winter 2025 collection — “each style chosen for its high performance and elevated aesthetic, all filtered through the distinctive personal style he’s renowned for”.
The appearance may have been unannounced but there were plenty of fans gathered outside to see him in a full look from the Edit as he greeted the crowd, signed autographs, and posed for photos.
The first 100 people in the queue also received Lululemon products signed by Hamilton and he was also helping staff style looks and wrap gifts behind the tills.
Such appearances are hugely important for stores at this time of year as they compete to attract customers.
Richemont’s Watchfinder.co.uk has filed its accounts for the year to March 2025 with the retailer of premium pre-owned watches reporting a similar sized loss to the previous year although revenue was higher.
Watchfinder & Co.
In fact, sales increased as much as 18%, reaching just under £110 million and gross profit was up 10% at £15.4 million. But the operating loss was £12.58 million after a loss of £12.53 million in the previous year. The net loss for the financial year was slightly narrower than in the previous period, dropping to £12.156 million from £12.614 million.
The numbers relate to its UK activities specifically and the company said that despite a challenging trading year, it maintained its position as a market leader for luxury preowned watch sales in the country. But the strong volatility of prices in the market, together with the difficult economic environment in Britain had an impact on its trading results.
For the current year, the board said that it will continue to elevate the brand positioning, enhanced brand awareness and develop its presence further in key locations around the world. It will also look at continuing to expand the business in the UK via a combination of e-commerce and a physical retail presence.