Although figures for UK retail’s Boxing Day (26 December) may vary, London Designer Outlet (LDO) is praising its own performance.
Image: LDO
The West London venue, adjacent to Wembley Stadium, reported over £1 million worth of sales on Boxing Day for the first time since opening in 2013, “cementing its place as London’s go-to destination for designer brands”, it proclaimed.
It said the day’s sales increased by over 9% year-on-year, “highlighting the continued demand for outlet retail as customers seek designer brands at discount prices, whilst also preferring a discovery-led shopping experience over online purchases”.
And those record sales follow a “bumper year from LDO” which saw Black Friday weekend sales and footfall grow 6.8% and 19%, respectively.
That comes on the back of strong summer sales and footfall, rising 9% and 15%, respectively, “thanks to LDO’s unique location next to two of the UK’s largest sporting and entertainment venue [that] both boasted action-packed events calendars”.
LDO noted the strong sales and footfall growth during 2025 has been supported by the arrivals of key brands including Gap, which selected LDO for its return to the UK outlet market, as well as Crocs, Columbia, and New Era.
Although it admitted LDO saw a “more muted start to the December shopping period”, the introduction of brands such as Gap over the past month “saw shoppers flock to [us] over the Boxing Day weekend”.
Matt Slade, Retail Director at operator Quintain, added: “Over the course of 2025 we continued to see sales and footfall rise thanks to our evolving retail and F&B line-up alongside the action-packed Wembley events calendar.
“Despite a slower than expected start to December, our array of premium brands at discount prices, combined with our prime location, allowed us to attract shoppers from across London and beyond who didn’t want to miss out on exclusive offers over Boxing Day and Black Friday.
“This loyal and repeat customer base means we are seeing unprecedented interest from brands eager to capitalise on the spending power of our shoppers.”
