Spanish luxury brand Loewe continues to roll out its Casa Loewe concept worldwide. The company has opened a new store in Tokyo’s Ginza district, strengthening its presence in Asia with a space that ranks as the brand’s second-largest worldwide.
Façade of the Spanish luxury brand’s new Casa Loewe in Ginza – Loewe
The new store reimagines the house’s Spanish heritage through the distinctive aesthetics of Japanese design, with a palette of greens and earthy materials, and a façade clad in handcrafted ceramic tiles whose textures evoke Ginza’s origins in the Edo period. Inside, the space presents the brand’s full menswear and womenswear collections, as well as a selection of works from Loewe’s art collection, in keeping with this boutique concept’s commitment to art, craftsmanship, and design.
Defined by a warm, light-filled aesthetic, the Casa Loewe concept was first unveiled in 2016 at the brand’s Madrid flagship. Since then, the label has progressively introduced it across international cities, with notable openings in Seoul, Chicago and, most recently, Shanghai.
Founded in Madrid in 1846, the Spanish house has, since March 2025, been led creatively by the designer duo Jack McCollough and Lázaro Hernández, following the departure of Jonathan Anderson, who went on to become creative director at Dior.