L’Occitane reports $3.25 billion in annual sales amid leadership shakeup

L’Occitane has closed its 2024–2025 financial year on a high note, reporting €2.8 billion ($3.25 billion) in annual sales — up 11.7%. The strong performance comes amid global uncertainty and marks a new chapter after its exit from the Hong Kong Stock Exchange.

With a presence in over 90 countries and a portfolio of eight beauty brands, the Group achieved growth across all regions, led by a surge in the Americas. Wholesale proved to be the strongest channel, generating 44.8% of total revenue.

L’Occitane en Provence held its position as the Group’s top-performing brand, accounting for 48.4% of annual sales, followed by Sol de Janeiro at 31.6% and Elemis at 10.1%. The Americas led regionally with 46.4% of revenue, ahead of Asia-Pacific (29.7%) and EMEA (23.8%).

The Group’s annual report outlined several standout commercial achievements. Sol de Janeiro was the top-selling fragrance brand at Sephora North America and Amazon US, while Erborian — the Group’s fastest-growing brand — reportedly led skincare media visibility in France.

The year also ushered in key leadership shifts. L’Occitane en Provence has named former Lacoste executive Olivier Dupuy as general manager for France, succeeding Julien Schneider, who now leads the EMEA region. The appointments reflect the Group’s push to strengthen its structure and accelerate growth across strategic markets.

Looking ahead, the Group remains “cautiously confident” for the current financial year, citing the resilience of its multi-brand strategy as a key asset in navigating ongoing macroeconomic challenges.

(1 euro = 1.16 U.S. dollars)