Digital fashion brand Arne is moving into permanent physical retail terriory for the first time and has chosen none other than Liverpool One for its debut.
The development comes after the Gen Z-focused clothing and footwear brand successfully tested the bricks-and-mortar market via pop-up stores at the Landsec-operated city-centre mega-mall.
The brand will open in July with the 6,750 sq ft flagship on Peter’s Lane, set to stock its “minimalistic” clothing and footwear. In line with the previous pop-ups, the décor will echo the brand’s “clean aesthetic, complete with simple steel walls, mirrors, and marble”.
Ryan and Reece Broadhurst, co-founders of Arne, said: “It’s been over a two-year process as we waited for the perfect location and perfect store, somewhere we want the brand to be positioned for decades to come.
“The first was always Liverpool. The city closest to our home, the city that helped us grow the most, especially in those all-important early days. Our most successful pop-up stores were in Liverpool with by far the biggest queues.”
Rob Deacon, asset management director at Liverpool One – Landsec, added: “As the biggest year of openings since [we] first launched in 2008, 2025 has many firsts in store for us. Arne’s debut permanent store is certainly an exciting first, and one of several brands to put their confidence in us time-and-time again, coming as a direct response to the strength of partnership we have cultivated.
“Arne’s pop-up-to-permanent trajectory paints a picture of Liverpool One’s ongoing commitment to adding best-in-class brands to its line-up and is an example of the demand for the best spaces in the UK’s top destinations from digital natives that are looking to expand.”
