Liverpool FC to Tommy Hilfiger: ‘You’ll never walk alone again’

Tommy Hilfiger will never walk alone again, seeing as the American designer has just signed a pathbreaking new partnership with Liverpool Football Club.
 

Hilfiger has become the official global partner of Liverpool FC, supplying the club. With brand’s seasonal wardrobe of iconic essentials, timeless denim, the “New York” dress casual collection, refined accessories and footwear, and co-branded club capsules.  
 
As part of the linkup, Liverpool FC will also showcase curated “Tommy Hilfiger” collections across campaigns, select match days and seasonal storytelling, with bespoke head-to-toe looks for players and key backroom staff.

Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns, in a striking development by Tommy Hilfiger, the largest brand within PVH Corp.
 
“For my entire career I’ve been inspired by sports icons, stories and uniforms,” said Tommy Hilfiger, in a release. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness.”
 
The brand has already started styling the team, releasing images of men’s first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as Liverpool FC women stars Gemma Bonner and Leanne Kiernan, in a series of looks by Tommy.
 
“It’s great to see our LFC club partnership with Tommy Hilfiger go live” said van Dijk, Liverpool FC captain. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”
 
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.  
 
Liverpool is very much the most successful club in England, bar none. Famed for their passionate fans and iconic Anfield stadium, whose legendary Kop end houses the greatest choir of any club team anywhere on the planet. The team’s anthem is the hymn in football, “You’ll Never Walk Alone:, written by another American, Oscar Hammerstein II.

 
To celebrate the style and soccer union, the new partners unfurled the largest Tommy flag ever produced, across the hallowed Anfield turf showcasing the co-branded logo. The fabric has been donated to the Silly Goose Foundation, founded by Reagan, an LFC Foundation participant and lifelong Reds fan, and will be repurposed into themed pieces that will be auctioned to raise funds for the charity.
 
Ben Latty, chief commercial officer at Liverpool FC, added: “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit.”
 
Tommy Hilfiger has built a global brand via special collaborations to pop culture and a lifelong love of sport. Throughout his career, he has brought together fashion and great athletes. That passion powered decades of pioneering partnerships, from working with icons such as Thierry Henry, Rafael Nadal and Lewis Hamilton to reshaping how fashion meets sport. It now fuels a new frontier, from sponsoring the Cadillac Formula 1 Team and the U.S. SailGP Team to Liverpool FC, where the brand’s Americana heritage meets the club’s enduring football identity, driven by courage, creativity and a belief in dreaming big.
 
Founded in 1985 in New York City, the Tommy Hilfiger brand is defined by its red, white and blue DNA. In 2024, the brand boasted global retail sales of Tommy Hilfiger products of approximately $9 billion.