U.S. skincare giant Neutrogena has announced the appointment of Tate McRae as its newest brand face, with the Kenvue-owned beauty brand unveiling a new campaign featuring the Canadian pop-star.  

As a Neutrogena global ambassador, McRae will be featured in the skincare brand’s marketing initiatives across multiple platforms, including TV, social, digital, point of sale, “and will also integrate the brand into her own future projects,” according to a press release.

Kicking off her ambassadorship, the starlet features in Neutrogena’s new ‘Beauty to a Science’ campaign, which spotlights products from its recognised Hydro Boost range, including the Water Gel. 

“I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin,” said McRae.

“That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”

Born in Calgary, Alberta, McRae, 21, has shot to fame in recent years as a chart-topping artist and dancer for her hits including ‘Greedy’ and ‘You Broke Me First,” among other tracks. In February, the singer will release her third album, “So Close to What”, before hitting the road for a world tour.

“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” said Andrew Stanleick, Kenvue president of skin health and beauty in North America, Europe, Middle East, and Africa.

“With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”

In its most recent trading update in November, parent firm Kenvue Inc. announced third quarter net sales decreased 0.4% to $3.89 billion, on the back of falling skin health and beauty segment sales.