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Linda Yaccarino exits X after two years

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– X-it. During Linda Yaccarino’s two-year tenure as CEO of X, one question dogged her leadership: how much power did she actually have?

While Yaccarino led the social media platform as CEO, often it seemed the real decision-making came down to owner Elon Musk, who bought what was then Twitter for $44 billion in 2022. Musk was an incredibly active presence on the platform, interacting with users, shifting the algorithm in favor of his content, and giving a sometimes minute-by-minute view into his own opinions about the platform (and American politics). He always made it clear that X was, more than anything else, his.

One analyst, Forrester research director Mike Proulx, put it this way: “It was clear from the start that she was being set up to fail by a limited scope as the company’s chief executive…[In reality, Musk] “is and always has been at the helm of X. And that made Linda X’s CEO in title only, which is a very tough position to be in, especially for someone of Linda’s talents.”

Yaccarino joined in 2023 after a career leading NBCUniversal’s ads business. At the time, Twitter’s ad business was in trouble—and Tesla shareholders worried Musk was too distracted from his supposed main gig, running the automaker. She’s left X’s ads business in a better place than she found it—up 62% year over year as spooked advertisers have slowly returned to the platform, per TechCrunch, although challenges remain.

She said in her announcement (on X, of course) that she’s “immensely grateful to [Musk] for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.” She also noted that X has “restored advertiser confidence.”

But ultimately, even as Musk explored his other interests—namely, getting Donald Trump elected president—X was always going to come back to him. The controversial businessman and world’s richest person is hardly known to be hands-off. Earlier this year, Musk demonstrated how intertwined his businesses are; he sold X to xAI, his artificial intelligence startup (which created X’s chatbot Grok). Fifteen senior execs have left X in the past year, my colleague Lila MacLellan reports for Fortune. And Yaccarino acknowledged in her own announcement that “the best is yet to come as X enters a new chapter with xAI.”

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Sara Braun. Subscribe here.

ALSO IN THE HEADLINES

– Back again. Labor Department grants for women to get into construction and manufacturing, called Women in Apprenticeship and Nontraditional Occupations, were reinstated yesterday, after being cut by DOGE. While the programs were cut as part of the Trump administration’s anti-DEI push, they’re now being positioned as “fill[ing] the thousands of jobs being created under the President’s America First policies.” Mother Jones

– Off to the semi-finals. Iga Swiatek, a 24-year old Polish tennis player and five-time Grand Slam champion, reached the Wimbledon semi-final for the first time after defeating 19th seeded Liudmila Samsonva on Wednesday. She faces Belinda Bencic today to vie for a spot in the finals. Associated Press

– Fertility findings. The global fertility rate in 2024 was 2.2 births per woman on average, marking a record low, according to new research from the United Nations. In every country and culture around the world, women are having fewer than half as many children as they did in 1960. That number is expected to continue declining, with a projection of 2.1 births per woman in 2050 and 1.8 births per woman by 2100. NPR

– New era, new ambassador. Oksana Markarova, who has served as Ukraine’s ambassador to the U.S. for the past four years, will be replaced by President Volodymyr Zelenskyy in an effort to strengthen the country’s relationship with the Trump administration. Markarova has faced criticism from Republican lawmakers in Washington, including Speaker of the House Mike Johnson, who accused her of showing bias towards Democrats in the lead-up to the 2024 presidential election. The Guardian

MOVERS AND SHAKERS

CREW Network, a global business network for women in commercial real estate, has appointed Alison Beddard as CEO. She most recently served as a managing principal at Cushman & Wakefield. 

Nuvem, a tech-enabled pharmacy service for community health providers, appointed Brenda Barry as the company’s first chief customer officer. She most recently served as the vice president for customer success at Omnicell. 

Aviation Capital Group, a global full-service aircraft asset manager, announced the promotion of Jaime Crear to chief administrative officer. She previously served as senior vice president and chief accounting officer. 

Cox Farms, an indoor agriculture and greenhouse operator, announced the appointment of Abby Prior as chief commercial officer. She most recently served as the chief commercial officer of  Cox Farms’ BrightFarms brand. The company also appointed Tina May as chief people officer.

ON MY RADAR

A new Barbie wears blue polka-dots, and a glucose monitor New York Times

The women selling their followers on the ‘skinny’ life Wall Street Journal

Banking’s newest CEO plots a comeback for most unloved stock Bloomberg

PARTING WORDS

“I am on a mission to find as many stories and pieces of science and research and tools that a person can use to make their life a little better.”

Podcast host and author Mel Robbins on what drives her work

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.



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U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday

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Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend.

Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day.

As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions.

Likewise, digital financial services company Zip reported 1.6 million transactions throughout 280,000 of its locations over the Black Friday and Cyber Monday weekend. Millennials (51%) accounted for a chunk of the sizable BNPL purchases, followed by Gen Z, Gen X, and baby boomers, per Zip.

The Adobe data showed that people using BNPL were most likely to spend on categories such as electronics, apparel, toys, and furniture, which is consistent with previous years. This trend also tracks with Zip’s findings that shoppers were primarily investing in tech, electronics, and fashion when using its services.

And while some may be surprised that shoppers are taking on more debt via BNPL (in this economy?!), analysts had already projected a strong shopping weekend. A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday–Cyber Monday stretch—a 15% jump from 2023.

“US retailers leaned heavily on discounts this holiday season to drive online demand,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.”

This report was originally published by Retail Brew.



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AI labs like Meta, Deepseek, and Xai earned worst grades possible on an existential safety index

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A recent report card from an AI safety watchdog isn’t one that tech companies will want to stick on the fridge.

The Future of Life Institute’s latest AI safety index found that major AI labs fell short on most measures of AI responsibility, with few letter grades rising above a C. The org graded eight companies across categories like safety frameworks, risk assessment, and current harms.

Perhaps most glaring was the “existential safety” line, where companies scored Ds and Fs across the board. While many of these companies are explicitly chasing superintelligence, they lack a plan for safely managing it, according to Max Tegmark, MIT professor and president of the Future of Life Institute.

“Reviewers found this kind of jarring,” Tegmark told us.

The reviewers in question were a panel of AI academics and governance experts who examined publicly available material as well as survey responses submitted by five of the eight companies.

Anthropic, OpenAI, and GoogleDeepMind took the top three spots with an overall grade of C+ or C. Then came, in order, Elon Musk’s Xai, Z.ai, Meta, DeepSeek, and Alibaba, all of which got Ds or a D-.

Tegmark blames a lack of regulation that has meant the cutthroat competition of the AI race trumps safety precautions. California recently passed the first law that requires frontier AI companies to disclose safety information around catastrophic risks, and New York is currently within spitting distance as well. Hopes for federal legislation are dim, however.

“Companies have an incentive, even if they have the best intentions, to always rush out new products before the competitor does, as opposed to necessarily putting in a lot of time to make it safe,” Tegmark said.

In lieu of government-mandated standards, Tegmark said the industry has begun to take the group’s regularly released safety indexes more seriously; four of the five American companies now respond to its survey (Meta is the only holdout.) And companies have made some improvements over time, Tegmark said, mentioning Google’s transparency around its whistleblower policy as an example.

But real-life harms reported around issues like teen suicides that chatbots allegedly encouraged, inappropriate interactions with minors, and major cyberattacks have also raised the stakes of the discussion, he said.

“[They] have really made a lot of people realize that this isn’t the future we’re talking about—it’s now,” Tegmark said.

The Future of Life Institute recently enlisted public figures as diverse as Prince Harry and Meghan Markle, former Trump aide Steve Bannon, Apple co-founder Steve Wozniak, and rapper Will.i.am to sign a statement opposing work that could lead to superintelligence.

Tegmark said he would like to see something like “an FDA for AI where companies first have to convince experts that their models are safe before they can sell them.

“The AI industry is quite unique in that it’s the only industry in the US making powerful technology that’s less regulated than sandwiches—basically not regulated at all,” Tegmark said. “If someone says, ‘I want to open a new sandwich shop near Times Square,’ before you can sell the first sandwich, you need a health inspector to check your kitchen and make sure it’s not full of rats…If you instead say, ‘Oh no, I’m not going to sell any sandwiches. I’m just going to release superintelligence.’ OK! No need for any inspectors, no need to get any approvals for anything.”

“So the solution to this is very obvious,” Tegmark added. “You just stop this corporate welfare of giving AI companies exemptions that no other companies get.”

This report was originally published by Tech Brew.



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Hollywood writers say Warner takeover ‘must be blocked’

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Hollywood writers, producers, directors and theater owners voiced skepticism over Netflix Inc.’s proposed $82.7 billion takeover of Warner Bros. Discovery Inc.’s studio and streaming businesses, saying it threatens to undermine their interests.

The Writers Guild of America, which announced in October it would oppose any sale of Warner Bros., reiterated that view on Friday, saying the purchase by Netflix “must be blocked.”

“The world’s largest streaming company swallowing one of its biggest competitors is what antitrust laws were designed to prevent,” the guild said in an emailed statement. “The outcome would eliminate jobs, push down wages, worsen conditions for all entertainment workers, raise prices for consumers, and reduce the volume and diversity of content for all viewers.”

The worries raised by the movie and TV industry’s biggest trade groups come against the backdrop of falling movie and TV production, slack ticket sales and steep job cuts in Hollywood. Another legacy studio, Paramount, was sold earlier this year.

Warner Bros. accounts for about a fourth of North American ticket sales — roughly $2 billion — and is being acquired by a company that has long shunned theatrical releases for its feature films. As part of the deal, Netflix co-CEO Ted Sarandos has promised Warner Bros. will continue to release moves in theaters.

“The proposed acquisition of Warner Bros. by Netflix poses an unprecedented threat to the global exhibition business,” Michael O’Leary, chief executive officer of the theatrical trade group Cinema United, said in en emailed statement Friday. “The negative impact of this acquisition will impact theaters from the biggest circuits to one-screen independents.”

The buyout of Warner Bros. by Netflix “would be a disaster,” James Cameron, the director of some of Hollywood’s highest-grossing films in history including Titanic and Avatar, said in late November on The Town, an industry-focused podcast. “Sorry Ted, but jeez. Sarandos has gone on record saying theatrical films are dead.”

On a conference call with investors Friday, Sarandos said that his company’s resistance to releasing films in cinemas was mostly tied to “the long exclusive windows, which we don’t really think are that consumer friendly.”

The company said Friday it would “maintain Warner Bros.’ current operations and build on its strengths, including theatrical releases for films.”

On the call, Sarandos reiterated that view, saying that, “right now, you should count on everything that is planned on going to the theater through Warner Bros. will continue to go to the theaters through Warner Bros.” 

Competition from online outfits like YouTube and Netflix has forced a reckoning in Hollywood, opening the door for takeovers like the Warner Bros. deal announced Friday. Media giants including Comcast Corp., parent of NBCUniversal, are unloading cable-TV networks like MS Now and USA, and steering resources into streaming. 

In an emailed note to Warner Bros. employees on Friday, Chief Executive Officer David Zaslav said the board’s decision to sell the company “reflects the realities of an industry undergoing generational change in how stories are financed, produced, distributed, and discovered.”

The Producers Guild of America said Friday its members are “rightfully concerned about Netflix’s intended acquisition of one of our industry’s most storied and meaningful studios,” while a spokesperson for the Directors Guild of America raised concerns about future pay at Warner Bros.

“We will be meeting with Netflix to outline our concerns and better understand their vision for the future of the company,” the Directors Guild said.

In September, the DGA appointed director Christopher Nolan as its president. Nolan has previously criticized Netflix’s model of releasing films exclusively online, or simultaneously in a small number of cinemas, and has said he won’t make movies for the company.

The Screen Actors Guild said Friday that the transaction “raises many serious questions about its impact on the future of the entertainment industry, and especially the human creative talent whose livelihoods and careers depend on it.”

Oscar winner Jane Fonda spoke out on Thursday before the deal was announced. 

“Consolidation at this scale would be catastrophic for an industry built on free expression, for the creative workers who power it, and for consumers who depend on a free, independent media ecosystem to understand the world,” the star of the Netflix series Grace and Frankie wrote on the Ankler industry news website.

Netflix and Warner Bros. obviously don’t see it that way. In his statement to employees, Zaslav said “the proposed combination of Warner Bros. and Netflix reflects complementary strengths, more choice and value for consumers, a stronger entertainment industry, increased opportunity for creative talent, and long-term value creation for shareholders.”



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