Liberty London has promoted Lydia King to managing director of retail, effective immediately. She replaces Sarah Coonan who stepped down from the lead role in November, following 15-years with the high-end department store.
Lydia King
King, previously group buying and merchandising director responsible for shaping buying strategy across fashion, beauty and lifestyle divisions, will now take on the store’s wider remit.
Liberty said the appointment reflects its “focus on strengthening retail leadership while continuing to evolve its offer for a modern, international customer, without remaining rooted in its heritage of creativity, curation and cultural relevance”.
King joined Liberty from Harrods where she was fashion director overseeing womenswear, accessories, shoes and childrenswear. She also spent 13 years at Selfridges, across womenswear buying and as merchandising director.
She said of her promotion: “My focus will be on continuing to evolve Liberty’s retail experience, championing exceptional product and ensuring our flagship store remains one of the most inspiring places to shop in the world.
“Having worked closely with the teams over recent years, I’m incredibly proud of what we’ve achieved together and excited to step into this role at such an important moment for the brand.”
