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Levi’s onboards Diljit Dosanjh as global brand ambassador

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Global denim brand Levi’s has onboarded Indian music artist and actor Diljit Dosanjh as its new brand ambassador.

Levi’s onboards Diljit Dosanjh as global brand ambassador – Levi’s

With this association, Levi’s aims to tap into the Punjabi artist’s cross-border influence and popularity to further fuel growth of its denim range.

Dosanjh will be seen endorsing the brand’s menswear range, including new loose and relaxed fits, reflecting the singer’s personal style.

Commenting on the association, Diljit Dosanjh in a statement said, “I’ve always admired Levi’s for the way it blends heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”

Amisha Jain, managing director South Asia at Levi Strauss & Co added, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey perfectly aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”

Following the massive success of Dosanjh’s ‘Dil-Luminati Tour’ merchandise, Levi’s expects this collaboration to boost sales of its denim range across the globe.

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Merci concept store opens second Parisian address

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Nicola Mira

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March 4, 2025

On Saturday March 1, 16 years after opening at 111 boulevard Beaumarchais in the Parisian district of Haut-Marais, pioneering concept store Merci has inaugurated a second address in the French capital, at 19 rue de Richelieu.

The new Merci concept store in Paris – Instagram/@merciparis

The new store, labelled Merci2, occupies the premises of a former post office, and adopts the same  winning formula of the first Merci store, offering a mix of fashion, home decoration, lifestyle products and gourmet food.   

Merci2 is located a stone’s throw from the Louvre Museum, and benefits from the growing footfall in that section of rue de Richelieu. The Rivedroit Paris and La Bonne Brosse brands have recently opened stores nearby.

Merci was created in March 2009 by Bernard and Marie-France Cohen, founders of premium childrenswear brand Bonpoint. In 2013, Merci was sold to HGD, the family holding company of the Gerbi family, founder of the Gérard Darel brand.

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Zanellato names Francesca D’Ecclesia global sales director, targets international growth

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Nicola Mira

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March 4, 2025

Italian premium leather accessories brand Zanellato has appointed Francesca D’Ecclesia as global sales director, a key step in the brand’s international expansion strategy. Zanellato currently generates 80% of its revenue on the domestic market.

Francesca D’Ecclesia is Zanellato’s new global sales director

 
D’Ecclesia’s mission will be to spearhead Zanellato’s strategic initiatives aimed at strengthening the brand’s global market presence. She will work to promote innovation and the brand’s expansion in both new and well-established regions, with a special focus on its international sales and retail distribution efforts.
 
“We are happy to welcome Francesca D’Ecclesia at Zanellato. Her strong motivation and strategy-oriented approach are crucial elements for further strengthening our leadership in the international fashion sector,” said Franco Zanellato, the brand’s founder and creative director.

Prior to joining Zanellato, D’Ecclesia served as global sales director at Trussardi, and has worked as wholesale manager for top-notch labels like Calvin Klein, Moncler and Alexander McQueen, contributing to their success and worldwide expansion.

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Dior: Orlando in the Tuileries

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Leave it to Maria Grazia Chiuri, Dior, Virginia Woolf, and Robert Wilson to create the most mesmerizing show—or rather, performance—of the international runway season so far.

A dramatic start with sculptural outerwear and lace detailing. – Photo Credits: Godfrey Deeny

For the Fall/Winter 2025 collection, Chiuri transformed a custom-built modernist theater in the Tuileries into a stage where fashion met literature. She seamlessly blended the historical flourishes of Virginia Woolf’s tumultuous novel “Orlando” with elements of Dior’s DNA, drawing inspiration from Gianfranco Ferré and John Galliano. The result was a bold and beautiful collection—one of her best for Dior.

Chiuri structured the show like a five-act play, opening with a somber tone as the cast walked at an almost funereal pace, dressed in short courtier’s jackets, britches, elongated redingotes, and curvy sheaths. Every look featured lace detailing—from the tailoring to the knee socks and shoes.

A dramatic black coat with an oversized fur collar set the tone for Chiuri's theatrical vision.
A dramatic black coat with an oversized fur collar set the tone for Chiuri’s theatrical vision. – Photo Credits: Godfrey Deeny

 
In a pre-show briefing, Maria Grazia Chiuri explained that her point of reference was Gianfranco Ferré precisely because he was the first Dior designer who had not worked with Monsieur Dior.

“Ferré is very likely less celebrated because he worked at a time when fashion communication was very different.  Galliano arrived at an explosion of interest in fashion, so maybe Ferré’s time was less appreciated,” opined Chiuri.

Hence, she riffed on Ferré’s famous white shirt, using mannish versions in a gender-free expression, in sync with “Orlando,” where the protagonist poet changes sex from man to woman, living through several centuries of English literary history.

She then reinterpreted Ferré’s famed corsets into a striking new hybrid jacket that will be admired by many and copied by lesser talents. Whatever else can be said about Chiuri’s seven-year tenure at Dior, she has undeniably made the brand one of the most replicated in fashion. And, as in life, imitation remains the highest form of flattery.
 
As the show unfolded, the clothes began with a distinctly masculine edge, like a perfectly cut Grenadier Guards red jacket, designed to be worn with the collar up and paired with a “Gianfranco Chiuri” white ruffled shirt. Or a superb officer’s black jacket, completed with frogging and worn with one of a score of mini gilet corsets.

A Grenadier Guards red jacket with a ruffled white shirt and precise tailoring.
A Grenadier Guards red jacket with a ruffled white shirt and precise tailoring. – Photo Credits: Godfrey Deeny

Then came frilly, ruffled bloomers, capes, frocks, and trains. There were also some striking new hipster-historical versions of the trench coat or parka that somehow managed to combine hints of John Galliano’s love of the Renaissance and Baroque—other signifiers in the house of Dior, which holds the biggest concentration of DNA in fashion.

A sculptural frock added a modern twist to Dior's historical influences.
A sculptural frock added a modern twist to Dior’s historical influences. – Photo Credits: Godfrey Deeny

The show rose to a crescendo when the entire cast stood inside Robert Wilson’s theater. Maria Grazia Chiuri took her bow, waving toward the section where CEO Delphine Arnault sat smiling.

“I have to say, I am very honored to work with Bob Wilson. In my view, it is easier for a designer to create clothes for cinema or theater than for a great director to work on a catwalk show. Another reason I was so impressed by Bob’s ideas,” she said.
 
Back in 1996, Robert Wilson created a single-act theatrical production of “Orlando,” which premiered at the Edinburgh Festival with Miranda Richardson in the title role. Although the novel “Orlando” has six sections, it ends with Orlando’s sea captain husband zooming over her head in an airplane. A stray bird then appears as Orlando cries out, “It’s a goose! The wild goose!”

An image Wilson evokes with a flapping bird rolling above the coiffed audience in the Tuileries, gliding over the steeply stacked stalls designed like a university auditorium—as if the fashionistas were medical students gathered to study the dissection of a cadaver, Chiuri explained, adding, “Fashion is, at its base, a performance. And it makes everything more stimulating to present a diva in a new light. The key idea about fashion is that it gives you the chance to work with other creative disciplines. It’s stimulating for both sides.”
 
With speculation growing that this may be Maria Grazia Chiuri’s final Dior collection to be staged in Paris, some see “Orlando” as a fitting metaphor for her time at the house. She has brilliantly mined the brand’s archives, DNA, and multiple designers, even as she reinvented them all with a feminist slant.

A grand finale celebrating Chiuri's theatrical and historical vision for Dior.
A grand finale celebrating Chiuri’s theatrical and historical vision for Dior. – Photo Credits: Godfrey Deeny

When asked about the comparison, Chiuri’s coal-rimmed eyes twinkled. “Oh, I don’t think designers make great critics. Each one focuses on their own work—designers, photographers, writers, or artists. But if that is your opinion… I prefer to see fashion as an expression of our time, where the changes in fashion also express the passage of time.”

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