Les Tien opens first store in Los Angeles

Courtney Ogilvie, the founder and creative director of Les Tien, already has a long career in the fashion industry. In 2008, she founded fashion developer Fit & Supply and four years later California factory L.A Makers, with clients such as Yeezy and Fear of God. She eventually closed both entities and embarked on a new project with the Les Tien brand which means “yours” in French.

For her first piece, she designed a cropped crewneck, an updated version of a vintage Champion warm-up sweatshirt from Harvard in the 1950s, which she reinvented in a new cropped hoodie and zip hoodie version. Including tees, shorts, polo shirts, shirts, and sweatpants, the Les Tien wardrobe unveils a luxurious, casual and mostly unisex sportswear collection with prices starting at $88 for a tank top and going up to $265 for a hoodie.

Manufactured in Los Angeles, the collections feature a sophisticated palette of neutral and soothing colors, ranging from black to sky blue, basil or forest green, ivory, and washed desert gold. Made from 100% cotton, most of clothes has a vintage brushed texture and is dyed in-house.

These styles can be found in an elegant boutique on West 3rd Street. A 700-square-foot space that, according to Ogilvie, reflects “the brand’s signature aesthetic through carefully curated design elements.”

Deep burgundy walls complement marigold velvet curtains, while custom monochromatic tile counter and polished wood paneling create an atmosphere of quiet sophistication. The vaulted ceilings, central skylight dressed with greenery, soft lighting and iconic design pieces complete the space.

“This store isn’t a concept, it’s a feeling,” explained Ogilvie. “It’s about having the nicest things in the simplest way. Like a fresh oyster on a paper plate. A perfect rose that grows without being over-watered. That’s the king of luxury we believe in: taste that doesn’t need to explain itself, it just is. The space is quiet, confident, and full of intention,”chosen to be felt rather than shown.”

In just a few years, the brand has grown significantly, reaching over $1 million in sales. Distributed in around 100 retail outlets, Les Tien is available on e-commerce sites Net-A-Porter and Matchesfashion, as well as in selected fashion multi-brand stores such as Maxfield in Malibu and American Rag. The brand is also present in 17 countries, notably at Harvey Nichols in the United Arab Emirates and Dubai, at Beams, United Arrows, and RHC Ronherman stores in Japan, and LuisaViaRoma in Florence.
 
Other stores could open in 2026. “Each location will carry its own mood, just like the collections,” notec Ogilvie. “This one is about family. About summertime. About elegance that moves with ease. That’s always been the Les Tien way.”