Leonard Paris is entering a period of transition: the brand and Georg Lux, its creative director since January 2021, have announced the end of their collaboration. In a statement issued by the house, Georg Lux describes this as “a precious chapter” in his career and notes the privilege of engaging with the brand’s heritage while imprinting it with his personal vision.
Georg Lux joined the house in 2021
The German designer joined the French luxury house to support a reinterpretation of its historic DNA. His collections sought to marry Leonard’s visual heritage, particularly its work with silk jersey and floral prints, with a more contemporary vocabulary tailored to an international clientele.
The end of a ‘fruitful’ collaboration
Yuichi Nishi, president of Leonard Paris, hailed the collaboration as ‘fruitful’ and highlighted the creative director’s ability to honour the house’s fundamental codes while showing creative boldness. The brand said it is approaching this transition “with serenity and ambition,” and announced that the details of the new creative direction will be unveiled shortly.
This change comes as Leonard faces a significant downturn in its business. According to the company’s financial statements for the year ending December 31 2024, net revenue totalled €6.77 million, compared with €7.26 million in 2023, confirming a pattern of erosion in recent years.
Declining financial results
This decline was accompanied by a net loss in 2024, following a loss already recorded the previous year, despite shareholder support and efforts to reposition the brand creatively. Georg Lux’s departure comes at a pivotal moment, when artistic renewal intersects with the brand’s economic challenges.
Acquired in 2022 by its long-standing Japanese partner Sankyo Seiko, Leonard has for several years been working to consolidate its positioning in a luxury market undergoing profound transformation, marked by intensifying competition and the greatly expanded communications capabilities of the major groups.
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