Austrian fiber specialist Lenzing has appointed Milena Ioveva as Vice President overseeing Corporate Communications, Sustainability, Investor Relations, and Public Affairs.

Ioveva brings a wealth of experience from the construction sector. Before joining Lenzing, she served as Director of Communications and Strategy at the Porr Group and previously led investor relations for the Vienna-based construction group UBM.

“As Lenzing continues its international expansion, effective communication with all our stakeholders will be paramount,” said Lenzing CEO Rohit Aggarwal. “Milena’s proven track record in driving value during periods of transformation—combined with her strong expertise in capital markets and strategic positioning—will be key to realizing our ambitious goals.”

In 2024, Lenzing returned to growth, with sales rising 5.7% to €2.66 billion and net income reaching €593 million. The company, known for its wood-based cellulose fibers, underwent major structural changes last year following the acquisition of 15% of its shares by Brazilian conglomerate Suzano, which also led to the appointment of a new CEO.

Cellulose fibers currently account for approximately 5% of global fiber production, ranking behind polyester (57%) and cotton (20%). Lenzing is positioning its sustainable alternatives—derived from wood—as a solution to the growing limitations of cotton farming and the challenges associated with synthetic and untreated natural fibers.