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Lenskart partners with Netflix’s Stranger Things 5 for eyewear collection

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2 months ago

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November 28, 2025

Lenskart has partnered with Netfilx’s series Stranger Things to celebrate its fifth and final season with a collaborative, limited edition eyewear collection for men and women.

Looks from the Lenskart x Stranger Things 5 collection – Lenskart

 
“We have always believed that eyewear is a powerful tool for self-expression, and what better way to highlight this than by tapping into the cultural zeitgeist of Stranger Things,” said Lenskart’s co-founder and CEO Peyush Bansal in a press release. “This collaboration goes beyond simply creating frames; it’s about making eyewear undeniably cool, bringing the excitement of pop culture to a category often perceived as ‘boring.’ We’re engaging with our audience where they live, online on OTT platforms, and giving them a tangible piece of their favourite show to wear with pride.”
 
The exclusive collection features 11 eyewear designs, inspired by the nostalgic allure of the show’s ‘Upside Down’ concept. Targeting Gen Z shoppers, the line presents eyewear as a style statement and mixes retro 80s design codes with bold futuristic elements.

Eyewear in the Lenskart x Stranger Things 5 collection is made using gunmetal and acetate and the temples of the frames are engraved with “11” motifs, referencing a character on the show. The line is available exclusively at Lenskart’s stores and on its direct-to-customer e-commerce store.

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Represent x Puma in collab return with on- and off-court basketball line

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January 20, 2026

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January 20, 2026

Puma is continuing its fruitful fashion-meets-sport collab with UK streetwear brand Represent, this time “rewriting the playbook of basketball-inspired staples”.

Puma x Represent

Fusing “Heritage Hoops Energy with Modern Streetwear”, it brings the two brands neatly together with a campaign fronted by German NBA star Dennis Schröder who “embodies the collection’s balanced fusion of court performance and off-court style”.

The “simple yet elevated collection” spans footwear and apparel that’s “highlighted by expressive and detailed cut-and-sew designs”, as well as a fresh interpretation of Puma’s All-Pro Nitro 2 sneaker.

Its “court-ready” Jersey and Shorts debut comes with a newly designed Puma x Represent graphic, featuring mesh construction and contrasting trim “that nods to retro game-day uniforms”. 

The range is, of course, accompanied by “courtside essentials” including a Graphic T-Shirt and Hoodie, “pieces that bring bold visual detailing to the championship collaboration”.

A Coach Jacket and accompanying Pants also “comprise comfortable warm-up layers with everyday wearability”.

For footwear, Puma x Represent presents a re-envision All-Pro Nitro 2, a performance design underpinned by “explosive Nitro cushioning and a lightweight Ultraweave upper”. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue.

Complementing one of Puma’s “most modern examples of basketball performance technology”, the collection brings “a touch of ‘80s flair with the low-top Majesty”. 
 

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Toni Pons expands its US footprint with new store in Florida

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January 20, 2026

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January 20, 2026

Spanish label Toni Pons continues to expand its global retail network and has opened a new store in the US. The Catalan espadrille brand has opened in Miami Beach, Florida, at 1656 Lenox Ave. It is the brand’s second store in the state, following its opening at the end of 2024 in Boca Raton.

Interior of the new Toni Pons store in Miami – Toni Pons

The Spanish footwear brand, which will celebrate its 80th anniversary in 2026, announced the opening via its profile on the professional networking platform LinkedIn and described it as “a new chapter in its international journey.”

The Toni Pons store in Miami showcases the brand’s latest retail concept, presented last summer at its store in Platja d’Aro (Girona), designed to convey to customers the Mediterranean character that defines the brand.

Based in Girona, the footwear brand was founded in 1946 and currently operates more than 50 company-owned stores in Spain and abroad. The online channel is also a key pillar of its business, and the brand is available at around 4,000 multi-brand points of sale across nearly 90 markets. In financial terms, the brand records annual turnover of approximately €32 million.

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Bartolomeo Rongone to leave Bottega Veneta for Moncler

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January 20, 2026

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January 20, 2026

In another change to Kering’s organisational structure: the group has announced that Bartolomeo Rongone, CEO of Bottega Veneta, will leave the group on March 31, 2026 to pursue new career opportunities.

Bartolomeo Rongone and Remo Ruffini – Moncler

The executive will step down from his role at Bottega Veneta on March 31, 2026, and will be appointed CEO of the Moncler Group with effect from April 1, 2026.

Under the Moncler Group’s new organisational set-up, Remo Ruffini will serve as executive chairman, retaining responsibility for creative direction and continuing to play a central role in governance and in shaping the group’s strategic direction.

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