Sports
LeBron James named New Jersey’s most-searched sports star, with 1.3M+ annual searches
LeBron James tops New Jersey’s sports interest rankings with 113,070 average monthly searches.
Aaron Rodgers ranks second in the state with 69,340 monthly searches, followed by Travis Kelce with 57,860.
Total annual interest in New Jersey for LeBron James exceeds 1.3 million searches as the basketball star continues to dominate state search demand.
New analysis of US search data has revealed the most in-demand sports, both nationally, as well as in New Jersey, with personalities, with LeBron James ranking ahead of Aaron Rodgers and Travis Kelce.
The study, by Betinia New Jersey, analyzed localized search data across all 50 US states and the District of Columbia. By combining search variants including “stats,” “news,” and “injury updates,” the resulting search data reveals just which sports stars are currently seeing the highest search demand.
New Jersey: Who are New Jersyan’s searching for the most?
In New Jersey, LeBron James takes first place as the state’s most popular sports star, bringing in an average of 113,070 monthly searches, which equates to over 1.3 million searches (1,356,840) annually.
Aaron Rodgers follows in second place with 69,340 average monthly searches,
Travis Kelce claims third place with 57,860 monthly searches from New Jersey residents.
The three most searched sports stars in New Jersey:
| Rank | Sports Star | New Jersey’s average monthly searches | New Jersey’s annual total searches |
| 1. | LeBron James | 113,070 | 1,356,840 |
| 2. | Aaron Rodgers | 69,340 | 832,080 |
| 3. | Travis Kelce | 57,860 | 694,320 |
The United States: Who’s the most searched sports star nationally?
In first place is LeBron James, recording an average of 3,354,130 monthly searches across the country, equating to over 40.2 million searches (40,249,560) annually, making him the most searched-for athlete in the US.
Second place goes to Aaron Rodgers, with 2,251,460 average monthly searches. The quarterback’s popularity remains massive among football fans, resulting in 27,017,520 annual searches from Americans looking for updates on the NFL star.
Third place on the list goes to Travis Kelce, who sees 1,924,420 average monthly searches. The Kansas City Chiefs tight end remains one of the most famous faces in football, with 23,093,040 searches made for him over the last 12 months.
In fourth place is Caitlin Clark, with 1,728,810 monthly searches, as the basketball star continues to pull massive numbers following her historic impact on the sport.
Anthony Edwards takes fifth place with 1,713,840 searches, cementing his status as one of the NBA’s most popular current players.
Michael Jordan ranks in sixth place with 1,420,210 monthly searches, followed by Josh Allen in seventh place with 1,394,680.
Luka Doncic‘s search data sees him rank in eighth place with 1,327,980 monthly searches.
Shai Gilgeous-Alexander and Kevin Durant round out the top ten, with 1,300,720 and 1,261,060 average monthly searches respectively.
Beyond the national top three, the study uncovered fascinating regional trends across the country, most notably the explosive demand for WNBA star Caitlin Clark. Beyond the national top ten, the data shows regional trends across the country, most notably the explosive demand for WNBA star Caitlin Clark, ranking fourth overall nationally but completely locked down the Midwest, being the number one most-searched athlete in both Iowa and Indiana, outranking national and global legends, such as LeBron James in those states.
The ten most searched sports stars in the United States:
| Rank | Sports Star | Total average monthly search volume (April 2025 – April 2026) |
| 1. | LeBron James | 3,354,130 |
| 2. | Aaron Rodgers | 2,251,460 |
| 3. | Travis Kelce | 1,924,420 |
| 4. | Caitlin Clark | 1,728,810 |
| 5. | Anthony Edwards | 1,713,840 |
| 6. | Michael Jordan | 1,420,210 |
| 7. | Josh Allen | 1,394,680 |
| 8. | Luka Doncic | 1,327,980 |
| 9. | Shai Gilgeous-Alexander | 1,300,720 |
| 10. | Kevin Durant | 1,261,060 |
ENDS
Source:
Methodology:
- A list of 352 sports stars was compiled, along with keywords and phrases.
- Search interest data was extracted from Google for all 50 US states and the District of Columbia.
- Interest levels were determined by combining multiple search variants for each athlete, including terms such as “injury update,” “net worth,” “salary,” and “Instagram,” among others.
- Findings are based on a 12-month rolling average of search activity, utilizing the most recent available data from Google.
- National rankings were determined by total cumulative average monthly searches, based on a 12-month rolling average, then summed, and ranked from highest to lowest.
