Outlet destinations have been among the most buoyant retail centres in recent years and on Wednesday, retail property giant Landsec provided yet more evidence of that trend.
Gunwharf Quays
It said it recorded 8.1% year-on-year sales growth across its outlets during Black Friday week, continuing a year of sustained growth across its outlet portfolio, which also reported a record-breaking year in 2024.
Its outlet trio, Gunwharf Quays, Braintree Village and Clarks Village, generated a combined spend of £16.3 million across the week, with footfall up 8.6% year on year, “demonstrating the continued strength of in-person retail during key calendar moments”. But it also demonstrated just how much consumers are focused on discounts given that they visited destinations already offering discounts for the even greater markdowns available during that week.
Landsec said this “builds on a consistently strong trading performance across the outlet portfolio and follows a record-breaking year for spend across major Landsec retail destinations during the last financial year”.
Braintree Village enjoyed a record-breaking week, with Saturday seeing its highest single day of footfall since the pandemic. Clarks Village recorded its highest-ever sales day. And Gunwharf Quays saw its biggest-ever sales week, building on last year’s record. The outlet also recorded its highest-ever single-day revenue and footfall up 9.8% year on year.
The landlord added that individual store success was strong, with 25 brands achieving record sales weeks at Gunwharf Quays alone, while a further nine brands set new records on Saturday.
And what were consumers buying? Across the outlet portfolio, shoppers spent the most on health & beauty (+46% week on week), gifts, cards, toys and books (+43%), and accessories (+40%). These categories have continued to show strong momentum in 2025 across Landsec’s outlet destinations.
