La Revêche expands its range, plans its first permanent single-brand boutiques

La Revêche, a high-end beachwear brand founded in 2016 by Sara Melis, is pressing ahead with its wholesale expansion and considering its first permanent mono-brand boutiques, following the seasonal store it opened in Italy’s Porto Cervo in 2021. Meanwhile, the brand continues to broaden its range, as the founder and creative director tells FashionNetwork.com.

“I decided to found La Revêche because I sensed a gap in the market for a one-piece swimsuit that wasn’t overly minimalist. I worked extensively on fit and added chiffon flowers, which have become the brand’s hallmark and transform the swimsuits into pieces suited to evening wear as well,” said Melis. “From the outset we also introduced a girls’ line, which we plan to give greater prominence in the near future, while apparel was added two years ago with a single Lycra style that was an immediate success; today, apparel accounts for 20% of sales. We will expand the apparel offer with fabrics beyond Lycra; further diversification may follow, for instance underwear, lingerie, bags, shoes, and eyewear.”

La Revêche produces 60% of its garments in Sardinia, the founder’s home island, and the remaining 40% in the Milan area; an expansion of production around Rome is planned. In addition to a wholesale presence in markets such as Italy, France, the UK, the United Arab Emirates, the US, and Poland, the brand reaches around 70 countries through its own direct e-commerce channel, which accounts for 75% of total revenue; the leading markets for online sales are Italy (37%), the US (15%), and Poland (13%).

“We intend to open directly operated stores in the US, the UAE, and Poland; we would also love Saint-Tropez. The first permanent mono-brand store could open by the end of the year,” Melis adds. “In recent years we have achieved significant results, with revenue growth of 40% between 2023 and 2025.”

For spring/ summer 2026, La Revêche presents a collection defined by fluid lines, considered cuts, and impeccable proportions that shape light, sensual silhouettes. The colour palette is luminous and delicate, with sophisticated contrasts and nuances; ivory, accented with vivid red, is the season’s key hue.