Miu Miu on Monday unveiled its newest campaign with a star-studded lineup including celebrity entrepreneur Kylie Jenner, who is making her campaign debut for the Italian luxury fashion brand.
Kylie Jenner for Miu Miu – Miu Miu
Dubbed “Femininities, the campaign was shot by Lengua and also stars musician Towa Bird, actors Lou Doillon, Rila Fukushima, Myha’la, model Yura Romaniuk and rapper Cortisa Star.
Set against a backdrop of moiré silk, the Miu Miu muses are dressed in key looks from the brand’s fall/winter 2025 collection, which was inspired by lingerie, with bras shaping the torso, pointelle knits, satin dresses and bias-cut skirts.
Elsewhere, mens- and sportswear-inspired tailoring in felted wools are softened by soft pastels, while straight-leg trousers, mid-length skirts and sweaters “embody the essence of the feminine, redefined,” as styled by stylist Lotta Volkova.
“An expression of individuality. An exploration of femininity that transcends preconceived notions of gender and women’s dress,” said Prada-owned Miu Miu, about the new campaign.
“The focus is on the power of the portrait and on a wardrobe that is as elegant as it is enriching, as respectful of the language of fashion as it is of the body within.”
In its most recent trading update in April, Prada Group reported better-than-expected sales for the first three months of the year, outperforming a sluggish luxury sector with robust growth at its Miu Miu brand, up a whopping 60 percent on last year.
