KNS International acquires footwear brand Birdies

KNS International announced on Tuesday its acquisition of women’s footwear brand Birdies. 

Birdies joins KNS’s expanding brand portfolio, which includes Journee, Taft, and Vance, reinforcing the company’s commitment to delivering high-quality, stylish footwear to a global audience.

“I have long admired the Birdies brand and the creative vision that founders Bianca Gates and Marisa Sharkey brought to life,” said Greg Tunney, chief executive officer of KNS. 

“Their direct-to-consumer approach has resonated with women across the globe, enabling the brand to punch above its weight in the footwear category. Birdies will be a flagship brand within the KNS portfolio, bringing a combination of fashion and comfort for its expanding base of consumers.”

Birdies launched in 2015 as a direct-to-consumer brand. In 2019, it raised $8 million in a round of series A funding, led by Norwest Venture Partners, as well as the brand’s existing institutional investors Forerunner Ventures and Slow Ventures.

Today, it still primarily sells through its website, with additional distribution through marketplace and limited wholesale partnerships. The brand has a devoted following that includes Meghan Markle, The Duchess of Sussex; Olivia Palermo; and Erin Andrews.

“We are thrilled to join the KNS family, a company that shares our passion for innovation, quality, and the consumer,” added Bianca Gates, co-founder of Birdies, who will join KNS as brand president.

“This partnership marks an exciting new chapter, enabling us to scale our mission of delivering both comfort and style in a way that resonates with our loyal customers. With KNS’ extensive expertise and resources, Birdies will quickly have the opportunity to expand our reach while staying true to the products and community that define Birdies. The future for Birdies’ team, customers and partners alike will continue to soar as we enter into this exciting partnership with KNS.”