Intimate and apparel brand Knix has teamed up with four powerhouse female founders to launch its latest swimwear collection with the “Out of Office” campaign.
Knix launches swimwear campaign with female founders. – Knix
The campaign features founders Deepica Mutyala behind Live Tinted, Babba Rivera from Ceremonia, Katie Sturino founder of MegaBabe, and Natalie Dusome of Poppy & Peonies, highlighting women who lead with confidence.
“This campaign represents more than just swimwear – it’s a celebration of women who are unapologetically powerful,” says Joanna Griffiths, founder and president of Knix.
“The ‘Out of Office’ concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we’re excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful – in a swimsuit that works as hard as you do.”
Knix’s latest swimwear collection is crafted for all-day comfort, featuring the brand’s innovative sculpt fabric for a smoothing, supportive fit. The collection includes high-cut bottoms, asymmetrical one-pieces, and customizable strap options in a range of colors, including black, white, leopard print, espresso, and deep orchid. Select styles also offer UPF 50+ sun protection and built-in leak-proof technology.
The collection is available online, in sizes XS-4XL, with prices ranging from $35 to $110.
“From day one, Knix has embodied community, inclusivity, transparency and empowerment, values that I celebrate both personally and professionally,” said Dusome, founder of Poppies & Peonies.
“I feel inspired and honored to have been in the company of such powerhouse female entrepreneurs, and to have experienced the energy that Knix, Joanna and her wonderful team have worked so hard to build.”
Katie Sturino, founder of Megababe, added: “This was one of the most empowering sets I’ve been on — not only did we look great in Knix swimsuits, but it was incredible to collaborate with such talented women.”
Headquartered in Toronto, Knix has been redefining the intimates industry since 2013 with innovative, size-inclusive designs that prioritize comfort and performance. In 2022, Essity acquired an 80% stake in Knix for $320 million, and in 2023, the brand appointed actress, producer, and best-selling author Gabrielle Union as a brand ambassador.
