Kim Kardashian is bringing Skims into live entertainment for the first time with a holiday livestream, set to stream exclusively on TikTok on Dec. 3.
Kim Kardashian to host first-ever livestream for Skims on TikTok. – Skims
Dubbed “Kimsmas Live!”, the 45-minute livestream, created in partnership with OBB Media, will stream at 9:30 p.m. ET from Kardashian’s official account. The real-time event marks the largest livestream Kardashian has hosted on TikTok and introduces a new way for Skims to connect with its audience.
Created as a modern take on classic holiday variety shows, Kimsmas Live! will be fully shoppable, featuring Skims collections, limited-edition holiday bundles, exclusive deals, giveaways and appearances from surprise celebrity guests.
“Kimsmas Live! is about celebrating the holidays in a fun, creative, real-time moment with my community,” said Kardashian. “We’ve put together something special — surprises, festive moments, exclusive deals, giveaways, and bundles you can only experience in the livestream. I can’t wait for everyone to tune in.”
Kardashian teased the event on Monday on social media by sharing an animated holiday promo featuring herself and Kris Jenner set to an original “Kimsmas” jingle.
“Kimsmas Live! is an opportunity for us to deepen the way we engage our customers,” added Jens Grede, co-founder and CEO, Skims. “Livestreaming allows us to meet our community where they already are — in real time — and partnering with OBB Media and TikTok lets us build an experience that’s both entertaining and highly shoppable for the holiday season.”
The event arrives during a significant year for Skims, which has continued to expand its global retail presence and release collections across underwear, loungewear, apparel and menswear.
Last month, Skims opened a standalone store at South Coast Plaza in Costa Mesa, just seven months after the debut of its first California store. Most recently, the brand also secured $225 million in new capital, valuing the shapewear label at $5 billion.
