Kiltane is riding its wave of year-long success with another London opening. The premium Scottish cashmere brand is following its first-half 2025 and 2024’s strong financial performance by investing in its fourth store in the capital.
Kiltane
Set within the “vibrant” Bloomsbury district on Great Russell Street, the latest store “now leads as Kiltane’s London retail point, in terms of scale”.
It joins the Covent Garden store, which opened in November 2024, along with Charing Cross and its original store on Museum Street. The new location allows it to showcase more of the brand’s seasonal cashmere collections alongside its well-established classic knitwear designs.
CEO and founder of Kiltane, Mark Keane, said the emphasis of the new store was to concentrate the “importance of heritage and place, as inspiration for both the brand’s collections as well their store locations”.
He noted that the new Great Russell Street location was “once home to Westaway… a traditional Scottish knitwear brand… in the 1960’s, and with the British Museum situated just a stone’s throw away, it is the perfect setting [that] exudes a contemporary elegance which perfectly reflects our brand.”
