Kiabi revamps its megastore at UBBO in Amadora, launches Kiabi Home corner

French clothing brand Kiabi, which offers clothing for men, women, children, and plus sizes and is celebrating its 15th anniversary in Portugal, has just announced major changes to its megastore at the UBBO shopping resort in Amadora, Greater Lisbon. The brand has refreshed its store’s concept with a more colourful look, introducing new exclusive lines such as children’s footwear, and expanding its range with the launch of a dedicated corner called Kiabi Home, showcasing a wide selection of homeware.

Kiabi recently debuted its new Kolors store concept at the UBBO shopping centre which launched to mark the brand’s 15 year anniversary in Portugal. As the name suggests, the retail outlet puts colour centre stage. Kiabi has also added to this by presenting its first in-store corner in Portugal, dedicated to its homeware line. According to Kiabi, this refreshed identity marks an evolution in how the brand conceives the shopping experience, making it easier, livelier, and more enjoyable.

“With a more open, intuitive, and welcoming design, the renovation of this flagship store aims to ease circulation, improve the visibility of its collections, and create a more inspiring environment for customers,” Kiabi said in a statement.

The fitting rooms and checkouts have also been completely renovated, adopting the new look and integrating RFID technology, which enables efficient and secure payment management, resulting in shorter waiting times and a better experience.

“For the first time in Portugal, one of the brand’s stores features a physical Kiabi Home corner, a space dedicated to the home that includes home décor products and practical items combining design, functionality, and affordable prices,” the company added about the segment, which until now was only available online and reinforces the brand’s new direction of supporting families in their daily lives, “offering solutions that combine style, utility, and accessibility”.

The new store concept was first introduced at UBBO in Amadora, reaffirming Portugal’s role as a strategic and pioneering market in the brand’s development and positioning strategy. The concept will be subsequently rolled out to the remaining 12 Kiabi stores in Portugal, a source familiar with the matter confirmed to New in Amadora (NiA).