Key French, Danish stores to be Topshop stockists, Instagram page teases Delevingne image

Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores.

Reports said both France’s Printemps and Denmark’s Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist.

On Tuesday, the retailer’s Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: “Introducing Cara Delevingne. A bold new era begins. Sign up at Topshop.com to be the first to know about the launch.” There was no further hint about what her link with the relaunch will be.

As for the stockist news, it’s known that it will be available in other European locations as well as stores beyond the continent but their names haven’t yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal.

There’s also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again.

Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up.

ASOS took them online-only and later relaunched them. But ASOS’s own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark’s Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights.

The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and ‘coming soon’ holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.