Ken Babby, the new CEO of the Tampa Bay Rays following its sale, is setting the tone for what could be a new chapter in Rays baseball that leaves the controversies of the past more than a decade behind through decisive action on identifying a new permanent home.
Speaking on the newly launched “Hunks Talking Junk” podcast, hosted by College HUNKS Hauling Junk and Moving co-founder Nick Friedman, Babby said the ownership group has set an aggressive timeline.
“We intend to open a new ballpark by April of 2029,” Babby said. “That’s not a date we picked casually. We’ve studied comparable projects across the league, and we believe Tampa Bay deserves certainty and momentum.”
While his pledge to identify a new ballpark location is promising, it’s perhaps his ability to face reality that is most impressive.
“In North America, at least in my eyes, there’s not a professional sports team in more crisis and has more headwinds than the Tampa Bay Rays,” Babby said. “But there’s also no better place and no better community to take on that challenge.”
As he has said in previous public remarks, Babby again emphasized that the new owners aren’t just looking for a stadium. Their broader vision calls for a large-scale, mixed-use development that will serve as an economic engine for the Tampa Bay region — where the team has said they hope to remain — and as a tool to make baseball a more solid financial bet in a market that has seen success in television engagement, but has lacked in-person game attendance.
“We’re not just building a ballpark,” he said. “We’re looking to build a mixed-use development — work, live, play — that creates jobs, attracts major companies and delivers lasting economic impact for Tampa Bay.”
Babby, along with owners Patrick Zalupski and Bill Cosgrove, are looking to Atlanta as a model of a successful stadium development — specifically, the Atlanta Braves Battery district, where Truist Park is located.
Access to land will be the biggest challenge, but also the most important consideration, the new owners have previously said.
“We spend a lot of time — and we talk about this publicly — on The Battery in Atlanta, which everybody should check out,” Babby said. “It’s probably the singular best comparison we can find right now in North America to what building a true community looks like.”
They are looking for about 100 acres to accommodate hotel, office, retail, restaurant and entertainment space. Speaking at a press conference in October shortly after the MLB team’s sale was finalized, Zalupski didn’t say if the ownership group had identified any possible locations, but said there are more sites that meet the team’s criteria than one might imagine.
Owners have also acknowledged that a public subsidy would be a part of any deal, though few specifics have been offered.
On the podcast, Babby stressed the need for transparency and efficiency.
“Most ownership groups take a deep breath and say, ‘We’ll come back to you in a few years,’” Babby said. “That’s just not how we’re wired. There’s too much fatigue in the community for that approach.”
Fatigue there is. Talks of a new Rays stadium have been ongoing since not long after the team even started playing at Tropicana Field, and they’ve spanned at least four St. Petersburg Mayors.
Focus seems to have shifted from St. Pete to Tampa. Owners have clearly stated they intend to keep the team in the Tampa Bay region, but that Tampa is the more likely site.
Punctuating that expectation, the Tampa Bay Rays, long a top donor to local political campaigns, donated both to political committees supporting St. Pete Mayor Ken Welch and to former Tampa Mayor Bob Buckhorn, who is planning a comeback to Tampa City Hall. But while the Rays cut a $25,000 check to Welch, they gave $50,000 to Buckhorn, an early sign that bets are being hedged and interest is wandering across the Bay.
While that may come as a disappointment to fans in Pinellas County, studies have long shown that Tampa offers a more viable future home for the team, if for no other reason than geography.
The thought process goes that major league sports teams need to have a significant fanbase within a 30-minute drive from a stadium. Pinellas County is hamstrung there because it’s on a peninsula, meaning half of the area located within 30 minutes of Tropicana Field is over water and, thus, uninhabited by people.
Nevertheless, Babby touted the franchise as a civic asset for the whole region.
“This is Tampa Bay’s team,” Babby said. “We may own it, but we’re stewards of a community asset. That responsibility is something we take very seriously, both on and off the field.”
“We believe baseball deserves a forever home right here in Tampa Bay. We’re committed to making that happen,” he added.
For too long, the Tampa Bay area has grappled with stadium talks — whether a battle between Tampa and St. Pete or storm-delayed plans that crumbled. The issue has toppled mayoral campaigns and plagued incumbents.
With Babby and the new owners, it appears resolution may finally be on the horizon.