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Kallmeyer and Kate Barton aid strong finish for Fall Winter 2025 collections

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February 12, 2025

As DEI initiatives face rollback during the Trump 2.0 era, any brand or company that may have benefited from them and prevails is a sign of hope. Women are among the many minorities who could use that extra support; thus, recognizing their efforts is in order. Two female-led brands, Kallmeyer and Kate Barton, ended NYFW on an inspiring note.
 

Kallmeyer

 
“The Kallmeyer woman doesn’t demand attention; she introduces herself,” said Daniela Kallmeyer, speaking to FashionNetwork.com backstage pre-show at the Bortolami Gallery in Tribeca. Judging by the brand’s growing momentum since its founding in 2012, plenty of women are eager to meet her.
 
The New York season was nothing if not about simple, easy-to-digest clothes made from rich fabrics, rooted in tailoring with a feminine side (to wit, Veronica Leoni at Calvin Klein, Frances Howie at Fforme, Brandon Maxwell, and TWP subscribe in one way or another). It’s been at the core of who Kallmeyer is since day one.

Timeless elegance—Kallmeyer’s fluid draping and soft textures define modern femininity – Photographer Credit: GoRunway

 
“The Kallmeyer is like every woman; this collection is where you see the breadth of this happening. We have the casual quintessential ties for the past five years, the boxy blazers, and new tailoring silhouettes mixed with new techniques. For the last few seasons, we have been developing more drapey and gestural silhouettes,” she explained.

For that, she focused on a word for the season: “Sublime” (show notes included this definition: ‘lofty, grand, or exalted in thought, expression, or manner. b.: of outstanding spiritual, intellectual, or moral worth. c.: tending to inspire awe usually because of elevated quality’ as its design beacon.
 
“You’ll see the word expressed in the sound the show makes, the feeling, and the models’ walk. The world is full of chaos, and I wanted to create a moment where we could slow down and focus on the craft because we still want to honor art,” she continued.

The sparse art gallery show space with sheer panels hanging from the ceiling set the stage for pianist Marta Sanchez to put the show to live music, creating the serene ambiance that aided in the gentle mood expressed by the clothes.
 
For tailored day styles, the mood was expressed through pieces like a sleeveless jacket draped loosely and buttoned slightly askew, paired with wide-leg trousers. A brown cotton poplin shirt, unbuttoned to the waist, was styled with relaxed trousers and a soft plaid sash belt.

Sharp tailoring meets relaxed draping in Kallmeyer’s sleeveless jacket and wide-leg trousers – Photographer Credit: GoRunway

Another look featured a boxy houndstooth check jacket, buttoned only at the collar, with a coordinating shawl slung over one shoulder. A standout shawl moment came in woven leather fringe, sweeping across the collarbone and adding a louche attitude to a black suit.
 
The designer further developed the looser, drapery mood with some occasion pieces. A high-slit skirt that cocooned around the leg like an upside-down Calla Lily was romantic versus vulgar, a cascading draped collar was featured on several tops, and a bias-cut slinky long dress bared one shoulder without being overly asymmetrical. Two great pieces of outerwear, a belted bathrobe coat and a smart leather trench worn by actress Sarita Choudhury, fit the retail hit button.

A structured leather trench takes center stage, blending power and sophistication in Kallmeyer’s collection – Photographer Credit: GoRunway

 
Added details like leather fringe phone cases and custom-made loafers by Portuguese shoe brand Calçado Penha (APICCAPS) and Fiametta, a queer-woman-founded, ethical fine jewelry brand, added subtle bling.

“There are really bold pieces that are strong and know who they are but also have a kindness and softness to them,” Kallmeyer furthered, adding, “The matriarchs of my family inspired the way I think about dressing, who I am in the world and how I enter the room. I wanted the body to be the canvas for the clothes; you, as the wearer, are the inspiration for the pieces; the pieces are not telling you who to be, just a way to more yourself.”
 

Kate Barton

 
The latest NYFW showcased several new approaches—one of them being that a runway isn’t the only way to introduce a collection. Like several young designers, Kate Barton pivoted away from the runway this season to host press one-on-one in a showroom. Rather than allocating precious funds to a full-scale show, Barton enlisted friends like Winnie Harlow, Dee Hilfiger, WNBA player Kysre Gondrezick, and ballerina Violetta Komyshan to star in her fall campaign, highlighting its practicality. This approach was also seen at Jonathan Cohen—could it be an emerging marketing trend?

Winnie Harlow stuns in a futuristic metallic breastplate—Kate Barton’s signature sculpted technique – Courtesy of Kate Barton

 
This was on display as Barton—whose signatures include a patented sculpting technique that helped create her signature ‘breastplate’ detail, drape garments using one seam for less waste, and bonded fabrics with liquid shine—walked the press through her new collection, which aims to show its versatility.

Kate Barton’s architectural approach transforms classic silhouettes into sculptural masterpieces – Courtesy of Kate Barton

 
“For fall, I wanted to bring big ideas into a more accessible way, like the things I want to wear every day but still feel unique and interesting,” Barton explained. While her spring show shown last fall veered on occasion dressing and skewed towards a younger, more experimental crowd, fall offered everyday items such as a grey cashmere sweater with a signature ‘gathered’ detail, a cotton tailored shirt with the same technique and a riff on a classic pinstripe suit with barrel arm and leg effects. Jersey dressing was also added to the mix.

A soft gathered knit meets a statement sequin skirt—Barton’s take on everyday glamour – Courtesy of Kate Barton

 
That didn’t mean Barton abandoned her going out pieces. To add to her liquid-effect fabric repertoire, she added sequin items that, as seen on Hilfiger, are easily day-to-night items. Robe-à-l’anglaise-inspired dresses took one of Barton’s ideas from last season and furthered it to a more demonstrative effect.

Fluid sequins redefine eveningwear in Kate Barton’s avant-garde aesthetic. – Courtesy of Kate Barton

 
Giving her client wearable items didn’t mean she skipped on the more avant-garde ideas; a patched leather Moto featured her silver dagger details, now made with bonded leather. Another look used the shiny metallic-like material on a skimpy bandeau and flirty miniskirt look that appeared in a windswept position.
 
Peppered throughout were simple knits with trompe l’oeil heat transfer designs that harken back to other details in the collection, such as the moto jacket. It’s a smart move for more entry-level items in the advanced contemporary collection. Some pieces will be available online as Barton’s collection debuted on Amazon Fashion. It’s a clever tie-up for a young designer needing financing—ditto the Goldfish deal—as it could help foster buys from the online behemoth’s new partners, Neiman Marcus and Saks. 

Copyright © 2025 FashionNetwork.com All rights reserved.



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Fashion

Trump says he will sign reciprocal tariffs order soon as trade war fears mount

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February 12, 2025

U.S. President Donald Trump said he would impose reciprocal tariffs as soon as Wednesday evening on every country that charges duties on U.S. imports, in a move that ratchets up fears of a widening global trade war and threatens to accelerate U.S. inflation.

Reuters

“I may do it later on or I may do it tomorrow morning, but we’ll be signing reciprocal tariffs,” Trump told reporters at the White House.

Trump’s latest round of market-rattling tariffs comes as Indian Prime Minister Narendra Modi is due to visit the White House on Thursday. The Trump administration has complained that India has high tariffs that lock out U.S. imports.

Republican U.S. House of Representatives Speaker Mike Johnson told Reuters that he believed Trump is considering exemptions that would include the automotive and pharmaceutical industries, among others, but said he was not certain.

Economists broadly see tariffs as an inflation risk, and data released on Wednesday showed consumer prices increased in January by the most in nearly 1-1/2 years.
The president has already stunned markets by announcing tariffs on all steel and aluminum imports beginning on March 12. That drew condemnation from Mexico, Canada and the European Union, while Japan and Australia said they were seeking exemptions from the duties.

The news sent industries reliant on steel and aluminum imports scrambling to offset an expected jump in costs.

The EU will prioritize negotiations over retaliatory countermeasures for now in an effort to avoid a damaging trade war, officials signaled earlier on Wednesday. 
An EU government official said ministers considered reinstating countermeasures imposed in 2018 on products like bourbon and Harley-Davidson motorcycles in response to Trump’s tariffs on steel and aluminum.

EU trade chief Maros Sefcovic spoke on Wednesday with Hassett, Commerce Secretary-designate Howard Lutnick and U.S. trade representative nominee Jamieson Greer.

Last week, Trump imposed an additional 10% tariff on Chinese goods, effective February 4, with Chinese countermeasures taking effect this week.

He delayed a 25% tariff on goods from Mexico and Canada until March 4 to allow negotiations over steps to secure U.S. borders and halt the flow of the drug fentanyl.

Some U.S. workers have welcomed the metal tariffs, but manufacturing firms have warned the hike would reverberate across supply chains and lead to higher prices. Europe’s steelmakers are also worried that U.S. tariffs will lead to a flood of cheap steel into Europe.

Canadian Prime Minister Justin Trudeau, speaking to reporters in Brussels, said some Americans would lose their jobs and U.S. growth would suffer from Trump’s metals tariffs.

© Thomson Reuters 2025 All rights reserved.



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Rarewolf faces closure as fashion brand struggles to establish market presence

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February 13, 2025

Rarewolf, a Scottish fashion brand co-founded by actor Barry Keoghan, is undergoing dissolution proceedings a year after its establishment. The company, incorporated in October 2023, is subject to removal from Companies House records due to inactivity and failure to file required documentation.

Barry Keoghan’s Fashion Venture Faces Dissolution – The National

Initially registered with the intention of offering luxury apparel through select retailers, the company never moved beyond its incorporation phase. Rarewolf did not develop an e-commerce platform, engage in marketing efforts, or establish a presence on social media. Additionally, no retail distribution agreements were announced, and there were no indications of product launches or brand positioning within the industry.

In early 2024, Keoghan resigned from the board of directors, marking a shift in the company’s leadership. Despite his initial involvement, there were no public statements outlining Rarewolf’s business strategy, product development, or future plans. No transactions, investor funding, or retail collaborations were reported during its brief existence.

As a result of the company’s inactivity, Companies House issued a strike-off proposal, a process that applies to businesses that fail to meet filing requirements. This is a standard procedure for companies that do not maintain legal compliance or show operational activity. Without intervention, Rarewolf is set to be formally dissolved in the coming months.

The fashion industry frequently sees brands launched by public figures, often through licensing agreements or direct-to-consumer models. Some of these brands achieve longevity through strong retail partnerships and brand identity, while others struggle to gain traction. Rarewolf did not publicly disclose its operational structure or how it intended to compete in the market before entering dissolution proceedings.

Retail distribution is a key factor in the growth of emerging fashion brands. Many new labels secure placements in department stores, multi-brand retailers, or e-commerce platforms to expand their reach. However, there were no reports of Rarewolf pursuing any retail agreements or developing a direct sales strategy.

In addition to retail distribution, digital marketing plays a crucial role in brand visibility. Social media platforms, influencer collaborations, and online campaigns have become industry standards for engaging with consumers. Unlike other brands that use these strategies to build awareness, Rarewolf did not launch digital platforms, implement marketing campaigns, or engage in press outreach initiatives.

Keoghan’s Fashion Brand Rarewolf Set for Removal from Records – Vogue

Beyond visibility, financial planning is an essential component of sustaining a fashion brand. Some companies secure external investment, while others rely on early revenue generation to maintain operations. Rarewolf did not report securing financial backing, revenue streams, or any funding initiatives before dissolution proceedings began.

The closure of a company can result from various factors, including market conditions, financial challenges, or strategic redirection. While many businesses that shut down provide statements explaining their decisions, no public remarks have been made regarding Rarewolf’s dissolution or any potential future activities.

Meanwhile, Keoghan continues his career in the entertainment industry, with recent performances in award-nominated productions. His association with Rarewolf was limited to its early stages, and no further involvement was documented after his resignation from the board.

With no indication of attempts to restore the company’s active status or transfer ownership, Rarewolf’s removal from Companies House records is expected to proceed as scheduled. Unless an appeal or intervention is made, the dissolution process will be finalized in the coming months, closing the chapter on the brand’s brief existence.
 

Copyright © 2025 FashionNetwork.com All rights reserved.



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Superdry to close Aberdeen store amid retail challenges

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February 13, 2025

Superdry has confirmed the closure of its Union Square Shopping Centre store in Aberdeen, which will close on 15 February 2025. The decision comes as the company continues to adjust its retail strategy in response to evolving shopping habits and the growing dominance of online retail.

Superdry to close Aberdeen store – Shutterstock

This latest closure is part of a broader reshaping of Superdry’s physical footprint, following 12 store closures in 2024, bringing the total number of stores down to 87. While the brand remains a well-recognised player in the fashion industry, it is grappling with the same pressures affecting much of the retail sector, including rising operational costs, shifting consumer preferences, and the impact of inflation on discretionary spending.
 

A shift in retail strategy

Like many brands, Superdry is adapting to a changing retail landscape. Traditional brick-and-mortar stores must compete with the increasing convenience of digital shopping. The company has been reassessing its store presence, ensuring that its locations align with consumer demand and profitability.

The closure of the Aberdeen store reflects a more significant strategic move rather than a singular business setback. Superdry, known for its distinct fusion of British design with Japanese-inspired graphics, has built a strong brand identity. However, maintaining a wide physical store network has become increasingly challenging in today’s retail climate.
 

Challenges across the industry

Superdry’s decision indicates broader retail struggles, with multiple fashion and lifestyle brands reducing their high-street presence in response to higher overheads and shifting consumer habits.

The increasing preference for e-commerce and digital-first shopping experiences has forced retailers to rethink how they connect with their customers. Superdry’s latest moves suggest that optimising its physical footprint is necessary as it aligns with the changing market environment.

Retail experts point to a wider industry trend: Brands are increasingly focusing on profitability rather than sheer expansion. The shift towards leaner, more efficient retail models has led to store closures across multiple sectors, not just in fashion but also in electronics, home goods, and department stores.

Superdry to close Aberdeen store amid retail challenges – Superdry

 

A calculated move for Superdry

Despite the closures, Superdry remains a globally recognised brand with a strong customer base. The company continues focusing on brand positioning and financial stability, ensuring it remains competitive in an ever-changing retail environment.

The decision to scale back its store count does not necessarily signal trouble for the brand but rather an adjustment to consumer behaviours. As online shopping continues to grow, Superdry will likely prioritise its digital channels and strengthen its presence through e-commerce and select store locations.
 

Looking ahead

With ongoing adjustments in its retail strategy, Superdry is expected to continue refining its business model. While store closures can impact employees and local retail environments, they are often part of a necessary evolution for brands adapting to modern retail dynamics.

As the industry continues to evolve, Superdry’s ability to balance its physical presence with a strong digital offering will be crucial to maintaining relevance and long-term success.

For now, the closure of the Aberdeen store marks another step in Superdry’s broader restructuring efforts as the company navigates the complexities of a changing retail world.

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