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Jonathan Saunders is named & Other Stories creative chief

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‘Elevation’ has been a huge trend at all market levels in recent years and one example of this has been mass-market retailers naming high-profile designers as their creative chiefs. That could mean Zac Posen at Gap, Clare Waight Keller at Uniqlo and now… Jonathan Saunders at & Other Stories.

Jonathan Saunders.Photo by Quentin Belt

The H&M Group company on Thursday named the Scottish designer to the chief creative officer role. Coming just days after the unveiling of its latest collab (with Roksanda) it underlines a doubling down on the creativity focus and original designs that have long been a feature of the chain.

The retailer said that “creativity is at the core of & Other Stories, and this appointment reinforces the brand’s dedication to continuously evolving and strengthening the creative direction”.

The CCO role is “effective in the first half of 2025” with Saunders set to “lead & Other Stories’ overall creative direction, shaping how the brand evolves and expresses itself across all touchpoints”.

The brand’s MD, Lina Söderqvist said of this: “Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase. His engagement and creative leadership, combined with a deep understanding of contemporary fashion, will be instrumental as we move forward. We look forward to working with Jonathan as we continue to evolve, and I am delighted to welcome him to us.”

And Saunders added: “I think that thoughtful, expressive design that is also accessible, is powerful in this fast-evolving industry.”

Saunders certainly has an impressive track record and despite his British background (he trained at Glasgow School of Art and Central Saint Martins in London), much of his time has been spent in New York since the middle of the last decade. 

Since 2018 he’s been running his own Saunders Studio and agency. Before that he was creative consultant at Clavin Klein for just over two years. He’s also consulted for brands such as Tiffany & Co, Chloé, Louis Vuitton, Alexander McQueen, Pucci, and Marc Jacobs. He was creative director of Pollini and spent three-and-a-half years as chief creative officer at DVF (Diane von Furstenberg).

He’d founded his own Jonathan Saunders International label in 2004 and that ran for 12 years, winning a host of celebrity fans including Michelle Obama, Kate Middleton and then-British Prime Minister David Cameron‘s wife Samantha.

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Carolina Herrera to debut main Spring/Summer 2026 collection in Madrid on Sept. 18

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Translated by

Nazia BIBI KEENOO

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April 23, 2025

Carolina Herrera, owned by Spanish group Puig, will present its main collection outside New York Fashion Week for the first time in its history. On Sept. 18, the fashion house will unveil its Spring/Summer 2026 line in Madrid. Founded by designer Carolina Herrera, the brand described the move as a “unique celebration of the city.”

Carolina Herrera will stage a runway show in Madrid on Sept. 18.

Over the past few years, Carolina Herrera has hosted two international runway shows: one in Rio de Janeiro for its Resort 2024 collection, and another in Mexico City for Resort 2025. The upcoming Madrid show will mark a milestone for the brand, as it experiments with staging a main collection abroad while still planning to return to New York Fashion Week in 2026. 

“This will be our third destination show, and it felt like the right time to experiment further and take a main collection abroad, even though we remain deeply committed to New York Fashion Week,said Wes Gordon, creative director of Carolina Herrera. As a tribute to its American roots, the brand will also organize a private client event in the U.S. ahead of the Madrid presentation.

While the venue for the Madrid show has not yet been disclosed, Gordon hinted that it will take place in aniconically Madrileniansetting.Madrid has always been one of my favorite cities in the world—rich in history, art, and culture. It’s home to incredible creatives with a unique approach to beauty and joy,said Gordon.Every time I visit, I leave fully recharged with inspiration. Here, the joy of life becomes reality.”

Gordon’s connection to Madrid runs deep. In 2024, he served as a judge for the Spanish edition of the Vogue Fashion Fund, which supports emerging designers. The year before, through itsCelebrating Women in the Artsinitiative, Carolina Herrera partnered with Madrid’s Thyssen Museum to sponsor theMaestrasexhibition—featuring over 100 works by artists such as Artemisia Gentileschi, Angelica Kauffmann, and Sonia Delaunay.

As with its Resort 2025 presentation in Mexico City, the fashion house will collaborate with local Spanish artisans and creatives for the Spring/Summer 2026 collection.At its core, this is a celebration of the people who make the city what it is,” Gordon said.The starting point has always been to tell their stories and use this platform to highlight their talent and creativity, from the most traditional and folkloric to the modern and contemporary. It is an honor to work with them as part of our story with Madrid.”

Carolina Herrera joins a growing number of luxury fashion houses that have recently turned to Spain as a runway destination. In June 2022,  Dior presented its Cruise collection at Seville’s Plaza de España , while  Louis Vuitton showcased its Cruise collection in Barcelona’s iconic Park Güell.

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Global online order volumes rose in Q1 says Scurri

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Global and UK e-commerce order volumes rose year on year in Q1, boosted by Valentine’s and Mother’s day spending, according to new data from  e-tailer delivery management platform Scurri.

Photo: Pexels

It said that gifting, homewares and cosmetics were the strongest-performing categories.

Data from Scurri’s platform showed that in Q1 the volume of shipments with the UK as the final destination climbed 5% year-on-year, with the key gifting days driving up performance.  

Gifting shipments were up 39% in the period with homewares up 34% (after a challenging 2024). Shipments of cosmetics rose 17%, building on a 7.3% rise for health & beauty last year. 

Globally, online order volumes rose 19% and outside of domestic UK shipments, the highest volume shipment destinations were Germany (up 45% compared to Q1 2024), Poland (+24%) and Ireland (+18%).

“The increase in shipments to Ireland from the UK is indicative that brands looking to diversify recognise its closest neighbour is an expanding e-commerce market, with trading being facilitated by an ecosystem of partners committed to overcoming the post-Brexit complexities of moving goods into Ireland,” Scurri founder and CEO Rory O’Connor said.

Express ‘with signature’ services saw a 35% increase in Q1 volumes compared to 2024, “reflecting some consumer concerns around security and parcel theft”, but also a reduced willingness to wait. Next Day delivery volumes increased 33% in the quarter compared to 2024.

O’Connor added: “We continue to see a strong demographic split when it comes to delivery speed vs spend. Two-thirds (65%) of 18-24-year-olds say they are happy to pay for premium delivery services, but the cost of home delivery is a key cart abandonment trigger for nearly half (44%) of shoppers aged 55-64.” 

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Stella McCartney marks Earth Month with London flagship installation

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Stella McCartney is celebrating Earth Month and has just launched a Future of Fashion innovation installation at its 23 Old Bond Street flagship in London – “platforming the luxury pioneer’s legacy today and next-gen materials of tomorrow, including the brand’s most sustainable collection ever”, the Summer 2025 offer.

Stella McCartney Summer 2025

“Led by a ‘Save What You Love’ call-to-action for the planet and its creatures, the edit is crafted with 96% conscious and 100% cruelty-free materials,” the company said.

With fashion estimated to be responsible for up to 8% of global greenhouse gas (GHG) emissions and the fact that the industry will continue to grow as a result of increased population and consumption patterns, the label sees an urgent need for action.

Previous editions of the Future of Fashion have been hosted at the COP26 and COP28 UN climate conferences, Dubai Design Week and Salone del Mobile in Milan. The current iteration platforms McCartney’s innovations from its Summer 2025 collection, including Ryder bags in fungi-based Hydefy vegan alternatives to leather; Peekaboo recycled and recyclable nylon yarn; Keel Labs’ Kelsun seaweed-based yarn and more. All materials and supplies have been repurposed from previous activities to minimise waste.

The designer has also launched a pop-up in Milan’s Rinascente department store that runs until early next week with the space centred around the ‘Save What You Love’ message. Visitors can enjoy complimentary ice-cream and receive copies of the Stella Times – the third in a series of limited-edition newspapers featured on the Summer 2025 runway during Paris Fashion Week.

In addition to the Bond Street and Milan activities, the label will next month launch its Summer of Love 2025 capsule collection, described as “a sensual edit of ready-to-wear and accessories exploring the escapism, hedonism and romanticism of a warm-weather holiday”.

Made with “100% conscious materials”, there are bags handwoven from responsibly sourced raffia in Madagascar by ethically compensated female artisans.

Limited-edition Logo and Falabella basket bags are handmade by Tanora in a “state-of-the-art atelier and fair-trade compensation scheme, offering additional support to the women’s families and communities”.

There are also hand-painted cherries on fluid dresses and separates, plus sleeveless baby tees. Red stripes “bring a coastal cool to forest-friendly viscose satin vacation essentials” while “crisp organic cotton poplin reimagines classic men’s shirting in feminine silhouettes, alongside light crochet knits”.

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