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John Smedley promotes McGuire Dudley to MD, Maclean steps into chairman role

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British luxury heritage brand John Smedley is breaking tradition with its choice of a new managing director. With her background in the creative camp, Jess McGuire Dudley takes up the promotion to MD this month.

Previously deputy MD and global brand director, McGuire Dudley takes over from Smedley family member Ian Maclean. Having worked within the business for 25 years, he will now step into the executive chairman’s role.

McGuire Dudley, who joined the business in 2014 as head of marketing, has made “invaluable contributions to the business… giving John Smedley new relevance and increased presence within the luxury knitwear sphere”, it said on announcing her new post. 

That included recently overseeing product projects and manufacturing overhauls while being “pivotal in transforming the marketing and sales side of the business in recent years” and refreshing the brand’s image and “the many ways it is visible in markets around the world”.

That has helped the business enjoy double-digit increases in global sales across e-commerce (80%) and its retail stores (6%), as well as growing its physical retail footprint with two standalone stores in London, it said.

Looking ahead, Dudley’s appointment also coincides with a “renewed focus on strategically future-proofing John Smedley, both in manufacturing and in product design”, it added. 

“There is a real love between me and this business, and I am determined to ensure it thrives for decades to come,” she said. 

She added: “The commercial landscape is a challenge for a UK based manufacturing brand; traditional wholesale and retail continue to be tough, and the future has a lot of uncertain challenges, from US tariffs to tax increases. But it is a challenge we are up for facing, and we have plenty of new ideas to maintain John Smedley as ‘The World’s Finest Knitwear’.”

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Rodd & Gunn continues UK expansion with Cheltenham store

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New Zealand menswear brand Rodd & Gunn has opened its sixth UK standalone store, now arriving in Cheltenham, Gloucestershire.

With further expansion expected this year, the Cheltenham opening marks “a prestigious milestone of substantial global growth of our retail presence across both hemispheres”, the fashion retailer said.

Offering collections that are “odes to nature and rich culture of their homeland” that further the brand’s reputation for “timeless garments” its collections are centred around Australian cotton, New Zealand merino wool, and Italian linens within its sustainable SS25 range. 

And the new season collection, entitled ‘Beyond the Horizon’ is “where sartorial meets the sea” accompanies by images of vintage sailboats to depict “a season of sun-soaked days and salt-kissed skin, of laughter echoing across the water, and the camaraderie that comes from shared moments under the open sky”.

Main features for the new season are its casual Bermuda shorts, Australian cotton polos, wool/linen-blend blazers and Italian linen shirts.

Rodd & Gunn has an extensive global retail footprint that now comprises 205 stores, concessions and outlets across New Zealand, Australia, America, Canada, UK, France, Italy and Belgium.

This is accompanied by a growing number of concessions across Europe’s largest department stores including France’s Galeries Lafayette, Denmark’s Illum, Italy’s Coin, Belgium’s Inno, Hong Kong’s Sogo, Singapore’s Takashimaya, Canada’s Hudson Bay, America’s Bloomingdales, and John Lewis in the UK.

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Pentland Brands links with Sky Media for “landmark” TNT Sports channel sponsorship

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Be prepared to see six Pentland Brands banners becoming a major feature of TNT Sports’ TV programming across early summer.

Introducing a “bold new chapter” for the sportswear-centric group, Pentland becomes the channel’s first ever sponsor. And reaching a potential 46 million sports fans “makes it the ideal home for our brands” it said.

The multi-platform sponsorship deal, developed in partnership with Sky Media, Warner Bros Discovery and Essence MediaCom North, will showcase six of its brands (Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo) “through a high-impact activation spanning TV, on-demand, and social media over the next three months”.

Pentland added: “This is the first time our brands have been part of a channel sponsorship and represents a strategic investment, driving spontaneous brand awareness and audience engagement”.

It added that the campaign “will bring our brands to life through engaging ‘fandents’, short fan-fuelled idents capturing the passion of sports fans”.

The campaign will extend across a wide range of TNT Sports’ premium sports content. A 20-second TV ad will run during prime sports programming, while high-impact social media posts across Warner Bros’ The Discovery channels will feature “iconic highlights and archive moments, maximising our brands’ visibility”.

Pentland chief marketing office Penny Herriman said: “Our pioneering brands have a rich legacy in the world of sports and strive to see people move more. This partnership places our brands across premium, exclusive content that resonates with an engaged, relevant audience of sports fans and consumers. It will drive visibility and connect with them where consideration is high and has impact.”

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Charles Tyrwhitt signs Stuart Broad as new ambassador

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Charles Tyrwhitt is a big fan of sport – it’s previously had associations with American Football, English rugby, and English Premiership footfall – and now the premium menswear retailer is turning to cricket.

With the onset of the UK season, the retailer’s named former cricketer and popular commentator Stuart Broad as its latest brand ambassador.

The former England test cricketer has been signed to highlight the versatility of Charles Tyrwhitt’s bestselling linen range, with the spring/summer collection now including the widest range of colours and styles for the first time.

The range will introduce 100% linen polos in various styles with absorbent and quick drying-fabric “making them ideal for hot days out watching the cricket”, Charles Tyrwhitt said.

Joe Irons, chief sales and marketing officer of the firm, added: “We’ve been huge fans of [Broad] throughout his legendary cricket career and have loved watching his evolution into a modern role model.

“Aside from his many sporting legend credentials, Broad’s personal style aligns perfectly with our brand – he looks great in our clothes, and he perfectly embodies the values we stand for at Charles Tyrwhitt.”

At the end of 2024, Charles Tyrwhitt reached a retail milestone, opening its 50th store in Southampton’s Westquay shopping centre, “reinforcing the brand’s global growth success and understanding of the brick-and-mortar landscape”. It’s part of the brand’s continuing run of openings within the UK and New York.

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