From the Danube to the Limmat, Celine is expanding its presence in the Alpine region on two fronts as the year draws to a close. Hot on the heels of its opening on Vienna’s Kohlmarkt comes a new flagship boutique on Zurich’s prestigious Bahnhofstrasse. That said, Celine already had a presence in the Swiss banking metropolis, a smaller boutique on Storchengasse, which has now closed.

Across three floors, the store showcases the womenswear collections, Beauté, Haute Parfumerie, and its Maison line. For the interior, Celine has opted for Grigio Carnico marble paired with travertine, among other materials.

The minimalist ambience is designed to appeal to its discerning clientele, with refined natural stone, silvered mirrors, and gilded metals.

Basaltina flooring laid throughout is finished with a French-inspired chevron motif. Ultra-clear mirrors- some with an antique-gold finish- neon lighting, and polished metal provide further accents. Furnishings throughout the store and in the numerous lounge areas blend vintage and contemporary elements.

The ground floor is devoted to women’s accessories and leather goods. Fragrances and beauty products are displayed on a fragrance organ and at a dedicated beauty counter and sculptural golden cube encloses a private area.

The staircase, uniting Arabescato marble and vertical mirrors in rhythmic interplay, leads to the first floor, home to the ready-to-wear collections. At the rear, a private area offers ample space for personal shopping.

As part of the Celine Art Project, a curated selection of artworks is on display: a textile composition by Joël Andrianomearisoa, a sculptural frame by Indrikis Gelzis, and a painting by Maia Ruth Lee.