Pulse-racing experiences have been big this year at many UK retail destinations, but maybe a more sedate set of attractions are needed during the hectic Christmas trading period.
John Lewis Partnership
So John Lewis Partnership has introduced three new hospitality destinations to its stores in response to the continued demand from customers to combine shopping with wider experiences. The department store retailer has opted for relaxation and refuelling. A wise choice given that JLP noted hospitality-related sales are up almost 10% over the past year.
New additions include a 250 sq ft Champagne Bar that has opened in the atrium of Peter Jones, Sloane Square; and a European first with Warabi-Mochi Kamakura (a premium Japanese brand specialising in matcha and warabi mochi, a traditional Japanese confection), officially open at John Lewis Oxford Street
Building on its success in other stores, John Lewis Southampton has also opened a new Ori Caffe, the 11th across the John Lewis portfolio.
Katie Papakonstantinou, director of Services & Hospitality for John Lewis said: “We’re continually looking for ways to enhance the John Lewis experience, and [these additions are] a direct response to our customers’ growing desire to combine shopping with unique and enjoyable experiences.”
“Our growth in hospitality sales over the past year is a clear sign that this strategy is resonating, and these exciting new concepts are central to our commitment to making our stores a true destination – for the festive season and beyond.”
She added: “This investment in hospitality is a key component of the broader John Lewis store transformation plan which has just seen the John Lewis Bluewater complete a nearly £10 million refurbishment, as well as investments into Beauty Halls across the Liverpool, Solihull, Welwyn, and Cambridge stores.”
