Burberry is continuing its campaign theme ‘It’s always Burberry weather’ that focuses on its Britishness and its outerwear strength, and the latest edition for summer 2025 has an extra romantic comedy theme with the additional title ‘London in Love’.

And there’s no shortage of celebrity names continuing to sign up to appear in its campaigns with Hollywood big-hitter Kate Winslet the star this time, along with Richard E Grant and a slew of other famous faces.

The use of movie stars makes sense given that for the season, Burberry is releasing a series of seven films inspired by late 1990s, early 2000s British rom coms, which focus on the everyday romances of ordinary Londoners. 

“A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather,” the brand’s creative chief Daniel Lee (who also creatively directed the campaign) said.

“With endearingly familiar plot lines and playful dialogue, an A-list cast stars in this urban fairytale of love, life and the rain,” Burberry explained.

Oscar-winner Winslet is joined by Grant alongside Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, and Son Sukku, while models David Gandy, Liu Wen and Naomi Campbell also appear – “with a special guest appearance (and strictly non-speaking role) by a chivalrous Burberry Knight in shining armour”.

As we’ve seen from other recent campaigns, this one focuses heavily on Burberry’s star pieces and celebrates the “long-standing history of the trench coat and the reinvention of this iconic style for summer”. 

The films “meld romantic tropes with the ever-inclement British weather. They offer a rain-soaked segue into the brand’s innovative approach to all-weather expertise, in which heritage and seasonal trench coats feature alongside expressive new silhouettes”.

To go with the cinematic campaign, Burberry is launching an “all-encompassing” celebration including window displays and in-store activations to mark it out as what CEO Josh Schulman said is the “ultimate trench and rainwear destination”.

Those window and store activations are curated to “reflect the joyful essence of summertime in London. Delicate clusters of wisteria and pastel blossoms adorn the stores, mirroring the way they bloom on mews and cascade over archways throughout the city. Floral displays are complemented by lime-washed cladding across the space, drawing from London’s historic architecture while reflecting the shades and textures seen across the collection”.