The latest news from Boohoo Group’s Debenhams business is that Jo Hunt, formerly head of partner brands at ASOS, has arrived as head of business development.
Debenhams
It’s not been officially announced but Hunt shared the news on her LinkedIn profile page, which also says that she “played a significant role in building the ASOS.com third party branded business across Men’s & Women’s”.
She’s been in her new role since February and it’s clearly going o be a big change for the exec as she’s been with ASOS for almost 19 years. She started at the e-tail giant as buyer for women’s brands in summer 2006 and became head of partner brand in September 2013, holding that title until last December. She also became head of asosmarketplace.com in summer 2017, holding that post concurrently with her other duties until November last year.
Before joining ASOS, she was an assistant buyers at House of Fraser, a job she did for almost six years.
Debenhams is a business Boohoo Group acquired for £55 million in 2021 after it ran into trouble due to the pandemic and filed for administration.
The new owner made it online-only and it has actually turned out to be one of the more successful parts of the Boohoo operation in recent years. Dan Finley, the CEO who turned it around was also promoted to CEO of the entire group following his Debenhams success.
Debenhams has been planning international expansion and late last year another sign of its new-found confidence came as it named insider Patrick Duggan as its new creative director. He’d been the senior head of creative at the online marketplace for almost two years.
