British jeweller Pragnell has opened an expanded showroom in its home town Stratford-upon-Avon, with the new space “dedicated to showcasing watches from leading Swiss… brands”.
It comes with an impressive address – The Embassy at Number One Wood Street – and now spans around 2,000 sq ft having expanded into adjacent properties.
The showroom also features newly developed spaces dedicated to Rolex and Patek Philippe, alongside prestigious independent high-horology brands, including Greubel Forsey, Ludovic Ballouard, and Laurent Ferrier. It also features a curated collection of Fope jewellery.
The reconfiguration of the 16th century cottages “provides a sophisticated retail space that showcases an exceptional selection of Pragnell jewellery, designed in-house and handcrafted in Great Britain, alongside a state-of-the-art workshop with viewing windows into the showroom”.
The “exquisite” interior design creates a high-quality boutique environment within which to browse while maintaining a relaxed and friendly atmosphere in the heart of Stratford-upon-Avon, the brand noted.
The opening also “significantly enhances and broadens the watch retail offering in the West Midlands region”, it said noting “many of the partner brands have very limited distribution. The Embassy has established a national multi-brand hub in the Midlands… making it accessible to a wide range of new clients”.
But the story doesn’t end there. A second phase to The Embassy “will further enhance the unique brand partner offering, with exciting plans to be announced later in the year”, it added.
